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5 Tips To Involving Your Team In Social Media

In Public Relations on November 9, 2020 at 5:12 pm

McKeeman CommunicationsAccording to a WordStream article, more than 56 percent of adults online use multiple social media platforms; 75 percent of men and 83 percent of women who use the internet are on Facebook; there are more than 500 million user profiles on LinkedIn, and nearly 80% of all social media activity is taking place on mobile devices.

With these figures, organizations should have realized by now the importance of maintaining a presence – and engaging – on social media. Facebook, Twitter, Instagram, and LinkedIn are not going anywhere anytime soon, and they provide instant, 24/7 access to their target audience.

If you are on top of your company’s marketing strategy and are working with PR firms in Raleigh NC, you could encourage the rest of your team to advocate for your brand through social media. Here’s why it’s important, according to everyonesocial:

  • Employees have an average of 1,090 social connections
  • Employees have 5x more reach than corporate accounts
  • Their followers are 7x more likely to convert

A Nielsen study found that 84 percent of people trust recommendations from people they know over other forms of marketing.

While your company’s social accounts are important for sharing, interacting with customers/clients, and establishing a brand presence, PR firms in Raleigh NC will tell you that it is your employee’s social connections that will increase brand visibility, generate quality leads, and drive web traffic.

And yet, employees have reservations about engaging in social media. Some of the factors that hold them back include not knowing what content to share, not having time to post on social, not wanting to share work-related content; and believing that they don’t have enough followers to create a difference.

It can be challenging, but there are ways to get your team onboard and engage on social media on behalf of your company. Here are a few tips:

  1. Educate your team. Make them aware that the likes, shares, and comments on the content they post all contribute to the brand’s success.  

Teach your team the basics of good content creation. McKeeman Communications, a top PR firm in Raleigh NC, shares some video recording advice: phones should be held horizontally, the video should be shot in a quiet location with a distraction-free backdrop (bonus points if the company logo can be subtly included in the shot), and there should be generous amounts of natural light. There should be pauses between questions and answers to allow space for editing.

  1. Have a clear social media policy. Before asking team members to be brand advocates, simple and straight to the point social media guidelines should be in place. Vague instructions on what – or what not – to post will make them reluctant to share anything on social media. Make sure they are visual examples and all policies have been reviewed as a team.
  1. Communicate early and often. Sharing the company’s mission is just as important as having a clear social media policy. This will serve as the rationale behind social media initiatives and how these initiatives help achieve the organization’s overall goals. 

Build trust by being transparent with your goals, having open communication lines, and sharing monthly reports on social media efforts. Knowing that they are making a difference will encourage your team to participate more.

  1. Make it easy and fun! While social media participation should not be mandatory, make it fun for those who do participate by giving them incentives. It could be anything from a free lunch to gift cards, extra time off, donations in their name, or a recognition. Setting up a leader board brings out everyone’s competitiveness, driving participants to share more.

PR firms in Raleigh NC suggest keeping team members engaged through entertaining 

            polls or quizzes. Start conversations on trending topics, and interact with their posts.

  1. Allow for collaboration and feedback. Schedule regular meetings with social media participants to ask for feedback, report observations, answer any questions, share best practices, and assess what’s working and what isn’t. There are no right or wrong answers; keep the discussion casual so everyone remains open to suggestions for improvement.

While employees won’t mind sharing company-related content, they also do not want to sound like a hard sell. PR firms in Raleigh NC recommend allowing them to share quality third-party content. This helps employees showcase their knowledge, paving the way for bigger professional opportunities.

With careful planning and encouragement, the best brand champions can be found right there in the workplace. Your team can help your brand build rapport and overall trust with their social connections.Looking for top PR firms in Raleigh NC? McKeeman Communications is an independent PR agency working with companies that are experiencing rapid growth or change.  We help localize and share messaging that builds awareness and trust for their brand. We can help you take on a total team approach when it comes to your social media strategy. Sign up here to receive a copy of our Social Media Policy Guide.

Help Your Child Avoid Mid-Semester Slump

In Education on October 9, 2020 at 2:23 pm

Currey IngramFrom the euphoric, first-day “high,” students eventually feel their energy and enthusiasm waning mid-semester. It takes longer to complete tasks, time management begins to falter, and grades start to dip.

Brentwood private school Currey Ingram Academy shares tips on how you can help your child beat the mid-semester slump.

Improve time management skills

Help your child become more realistic with how he or she uses time by asking him or her to estimate how much time is needed to complete a certain task and compare this to the actual amount of time it takes. Let’s say your child thinks the estimated time (ET) to finish reading a chapter of a book is 15 minutes; he or she should then keep track of the actual time (AT) it takes. Students with poor time management skills often have disparate ETs and ATs. The closer these times become, the more they are able to realistically manage their time.

Teach them to prioritize

Students might feel overwhelmed with all the things they have to do: homework, projects, school play rehearsals, after-school sports practice, playdates, and more. Teach your child to identify which of these are more important to them than the others; what’s considered important should be prioritized. If your child has an upcoming exam, a paper to write, and a scheduled dinner with classmates, ask him or her to make a priority list. In doing this, he or she may realize that there’s not enough time — or energy — to do everything and decide to cancel what’s least important. 

Break tasks into bite-sized pieces

Big projects can be daunting and your students might be at a loss on how to even begin. To overcome that feeling of helplessness, teach your child to break tasks into smaller pieces. If a major presentation is due in three weeks, map out which tasks should be completed on a daily and weekly basis. Put this plan in a calendar and commit to it. Not only will the presentation be more manageable; ticking off to-do’s every day will also give your child a sense of accomplishment and a well-deserved confidence boost.

Beat the blues with rewards

When schoolwork seems endless and there are long nights of studying at hand, it’s best to give your child something to look forward to. Ask your child what rewards excite him or her; it could be a video game session, a movie break, a favorite snack, or a favorite meal. The reward could be given after completing all reading assignments, for example. This helps break the monotony of studying and can better prepare the child for a more successful adulthood.

Meditation helps

Meditation can help your child relax. Ask your child to lie on his or her back or sit still for five minutes. Have him or her place their hands on their belly to feel their stomach rise and lower as you instruct them to inhale through the nose for four counts, hold their breath for four counts, then slow exhale for another four counts. Repeat this process for five minutes or longer, as long as the entire exercise is relaxing and not causing extra tension. Ask your child to ignore any external thoughts they may have and to just focus on the breathing.

It’s not unusual for some students to feel anxious and stressed mid-semester, especially during unprecedented situations like what we are currently facing. Be there to help your child build the mental fortitude to believe that this season will pass and he or she will successfully overcome it. 

A private school in Brentwood, Currey Ingram Academy supports and empowers students with learning differences to achieve their fullest potential – academically and socially – within an environment that fosters holistic student development. Get in touch by calling (615) 507-3173.

Replacing Security Guards With Cameras

In Security on August 28, 2020 at 11:17 pm

ICU SecurityStatics reveal there are more than a million security guards working in the United States. For business owners and residential property managers, having a security guard on-site is reassuring as it can help ensure the safety of property, employees, customers, and residents. Not many realize, however, that there are risks involved in relying on security guards alone. 

Lack of training. Many states mandate that security guards receive approximately eight hours of pre-assignment training, 8-16 hours of on-the-job training, and eight hours of annual training. Unfortunately, there are a lot of companies that hire undertrained security guards, hoping they will learn the skills they need as they go along. They do not always follow the proper protocols, which endangers lives and property.

Physical limitations.  A security guard cannot be in different places at the same time. Even if the guard focuses on identified hotspots, there are still details that can be overlooked. Hiring a team of guards entails costs that some businesses can not afford.

Bias. Over time, security guards form relationships with the people they are hired to protect, such as tenants and employees. This might affect their objectivity on the job.

Human error. When emotions are running high, lapses in judgment are more likely. A guard might act inappropriately or escalate a situation unnecessarily when under pressure.

Time and time again we’ve heard of security personnel involved in bribery cases. Security guards are sometimes exposed to situations where their integrity can be compromised.

Occupational hazards. Because of the nature of their job, guards are more likely to be fatally injured than the average worker. 

Left unchecked, these risks can lead to costly consequences.

Live remote video monitoring

As technology continues to evolve to become more efficient and affordable, more companies are augmenting or replacing traditional security guards with live remote video monitoring. The system lets managers of apartment complexes, industrial hubs, and office buildings view on-site cameras from virtually anywhere, which can aid in identifying and preventing crime before it happens.

Remote video monitoring is just as effective as security guards, if not better. Traditional guards have a limited view of the premises, especially in larger sites. Video monitoring technology allows operators to cover multiple areas simultaneously and see what’s going on from angles that might be difficult for guards to access.

Businesses benefit from additional savings, as remote video monitoring systems only cost a fraction of what it would entail hiring a traditional guard. Incident response time is also faster. Operators can see any suspicious activity as it happens, which lets them make judgment calls in real-time.

Surveillance systems can be calibrated to meet different security requirements; businesses can set what views they want to access and determine what the response levels are for different situations. Surveillance systems can also be equipped with audio deterrents to warn trespassers they have been detected. 

Remote video systems monitor 24/7. Having archived footage is very useful especially if video evidence is required to move an investigation forward. Unlike guards, video systems do not stop. Moreover, remote video monitoring systems take the guesswork out of surveillance as these provide a factual portrayal of what actually happened. Guards might forget some details while recalling the incident.

Security camera installation expert ICU Security works with video surveillance solutions provider Stealth Monitoring to provide Nashville-based businesses with cutting-edge remote video monitoring systems. ICU Security can assign a team member to operate the systems as needed and provide a bull horn to deter property intruders from going any further.

Established in 1999, ICU Security are Nashville-based security camera installation specialists serving communities in  Brentwood, Murfreesboro, and Franklin, TN. Get in touch by calling (615) 208-2891.