Archive for the ‘Media’ Category

Direct Media Power Complaints Response Team Explains Radio Advertising

In Media on November 5, 2012 at 3:06 pm
Direct Media Power Complaints

Direct Media Power Complaints

Direct Media Power is known for great customer service. They’ve assembled a group of proactive reps, the Direct Media Power Complaints Response Team, who have taken a few moments to speak with Presentation Solutions and answer some of our questions. Here, the group offers some advice to first-time radio advertising clients and explains what radio can, and cannot, do.

Presentation Solutions: Good afternoon and thank you for speaking with us today. Obviously, we know more about the Internet than radio, so hearing how the other side operates will be a welcome treat.

Direct Media Power Complaints Response Team: We appreciate you having us here.

Presentation Solutions: How is radio advertising different than Internet?

Direct Media Power Complaints Response Team: Radio ads are less likely to be skipped over or ignored than quiet, unobtrusive banner ads. And, Internet pop ups are annoying and rarely get clicked on, other than to exit them.

Presentation Solutions: So, most people just listen through radio commercials?

Direct Media Power Complaints Response Team: Usually, yes.

Presentation Solutions: We know Direct Media Power offers pay-per call services. Can you explain?

Direct Media Power Complaints Response Team: First, you have to understand that this service is not going to work for everyone. We assume a great deal of liability in advertising costs on our pay per call program. Basically, we run a cash test to determine salability of the product or service.

Presentation Solutions: And if there is a favorable response?

Direct Media Power Complaints Response Team: At that point, we assume future ad costs. We pay for creative services, talent, and production of high-quality audio files.

Presentation Solutions: And those are played on the radio?

Direct Media Power Complaints Response Team: Yes, these spots – which we also pay for – are run in markets where the client’s product/service is most in demand.

Presentation Solutions: So, how does Direct Media Power benefit from this relationship?

Direct Media Power Complaints Response Team: It’s mutually beneficial. The client gets to pay for only the number of warm calls they want and we are paid per the call received.

Presentation Solutions: How can you afford to do this?

Direct Media Power Complaints Response Team: We buy a lot of airspace. We buy last minute and bulk inventory and have negotiated exceptional prices.

Presentation Solutions: What about for those clients who want to pay for the ads or the ones who don’t qualify for calls only?

Direct Media Power Complaints Response Team: Since we have low CPMs, we can pass those savings along to all of our clients.

Presentation Solutions: For pay per call clients, how are the calls tracked? Is it an honor system?

Direct Media Power Complaints Response Team: No, we provide a third party call-tracking agency that offers a report. These reports track the number of incoming calls and how long the calls last once transferred to the client.

Presentation Solutions: Is this a 24/7 call center?

Direct Media Power Complaints Response Team: We can have operators available at any time but route calls to the client during their specified business hours.

Presentation Solutions: How do you meet with prospective clients?

Direct Media Power Complaints Response Team: We can work over the phone, via email, or we can visit the client in person if necessary.

The Direct Media Complaints Response Team offers this material for education purposes only. For more information about Direct Media Power visit

O2 Media™ Offers Clients Successful Connections with Customers

In Media on October 22, 2012 at 2:13 am

O2 Media™ is an award winning branded entertainment provider with a particular focus on women. Through their signature shows, The Balancing Act™ and Designing Spaces®, O2 Media™ has helped launch countless product lines and increase visibility for many existing products and services. O2 Media™ offers direct response marketing via television, print, and product integration resulting in a long line of happy clients during their years in the branded entertainment industry. Below is a sampling of the testimonials they have received over the years:


The goal that we are attempting to accomplish with being on The Balancing Act® is to reach women. We have a product that is ideal for moms on the go, anyone who is concerned with keeping their metabolism revved up. The Balancing Act® seems to be a great platform for us to actually reach those people.

Robert Ferguson, Nutrition/Author/Endorser, Proclaim Nutrition

The set of The Balancing Act® is now and has always been designed to emphasis products for our viewership – women. We are pleased that this platform was a good fit for you.
Doug Campbell, The Balancing Act
3850 N. Powerline Road, Deerfield Beach, FL 33073


Very nice atmosphere, comfortable people. I enjoyed my time here.

David Hawk, Marketing Consultant, Team Angel Barn Dad Nutrition

We strive very hard to create a relaxed environment. We believe our audience reads into the comfort levels of our guests. This is part of the reason why The Balancing Act® has been so successful the last 14 years. We appreciate your trust in O2 Media and The Balancing Act®.
Doug Campbell, The Balancing Act
3850 N. Powerline Road, Deerfield Beach, FL 33073


We believe that the audience traditionally has been just contractors but our real audience that we want to reach are homeowners, builders, real estate people—so more home industry people as opposed to plumbing contractors or fire sprinkler contractors directly.

Gary Ike, General Manager, Talco Fire Systems

We are glad to hear that Designing Spaces has put your product in front of a new demographic. Fire safety is something that all homeowners should be concerned about. Thank you for sharing with us.
Lysa Liemer, Designing Spaces

3850 N. Powerline Road, Deerfield Beach, FL 33073


We’ve done a lot in another life, in other companies that myself and my peers work with. We’ve done other programs like this but not one that has been so, I could say, The Balancing Act® is very segmented on women’s health. So for us, it fit perfectly.

Michael Sullivan, VP Sales & Marketing, Avlon Pharmaceuticals

We appreciate your vote of confidence and are positive this is the beginning of a long and lucrative relationship.
Doug Campbell,The Balancing Act
3850 N. Powerline Road, Deerfield Beach, FL 33073


The kitchen set was amazing. The food dishes looked great. So it’s just been really exciting for us.

Meghan Walker, National Sales & Marketing Manager, EZ Bean Cooker

Meghan, thank you for the kind words but your product definitely made it easy. The EZ Bean Cooker is a new favorite around here.
Doug Campbell, The Balancing Act
3850 N. Powerline Road, Deerfield Beach, FL 33073


It was a great experience, a lot of fun. You guys were incredibly well-prepared. You walked through the shots very professionally. The takes were gotten in a minimal amount of time. It was a great experience. You guys had everything together; we didn’t have a lot to worry about except to be here and make sure our talent was prepared. It was a great experience.

Judy Bellack, Primedia

Everyone needs a space and the Apartment Guide is sure to help some of our viewers find theirs. Thank you for joining us.
Lysa Liemer, Designing Spaces

3850 N. Powerline Road, Deerfield Beach, FL 33073


If you have a brand new product or really any product that you want to demonstrate or have a nice way to get in front of your target audience, it’s a good way to go.

David Gonzalos II, Founder & CEO, Impact Advanced Can

We try to make the experience as easy as possible for our clients. We understand that launching a new product can be difficult, especially when you are facing television for the first time. Thank you, David. We enjoyed you coming down to our studio.
Doug Campbell, O2 Media

3850 N. Powerline Road, Deerfield Beach, FL 33073


It’s been different in that we’ve been involved in shows. We have a video division also that we put together documentaries and such. I’ve done some interviews with historians and the former head of the KGB and such but it’s very different than that.

Dr. Kevin T. Brady, President & CEO, Amer. Inst. For History Education

We are so glad that our Parent-Teacher corner was such a good fit to get your message across. We agree with you that history is a vital component to our youths’ education.
Doug Campbell, The Balancing Act
3850 N. Powerline Road, Deerfield Beach, FL 33073


They are very welcoming. You get your own space and you get to prep. Then you go into hair and makeup. It’s wonderful. All of the equipment is laid out nicely. You are at ease when you’re on the set.

Sonia Thomasino, Marketing Manager, Pilot Corp. of America

This means so much to us coming from you. Thank you for the encouraging words and we look forward to working with Pilot again in the future. You’ve got the “Write” stuff!
Doug Campbell, O2 Media

3850 N. Powerline Road, Deerfield Beach, FL 33073


Typically we’ve been marketing only via the web. Any videos we do are YouTube and that type of thing. We haven’t done any television marketing. This is more people are sitting there watching the TV whereas on YouTube or wherever, you are competing with everybody else trying to get views.

Rick Wenner, Manager—Health & Fitness Products, Scosche Industries

One of the positives about having an established program like The Balancing Act® is that you know who your audience is going into it. We are so glad that we were able to provide your product to our viewership.
Doug Campbell, The Balancing Act
3850 N. Powerline Road, Deerfield Beach, FL 33073

O2 Media’s Designing Spaces on Lifetime withJarrett Dornbusch

In Creative Arts, Home and Family, Media on April 23, 2012 at 6:56 pm
Designing Spaces

Designing Spaces

The following segment aired on Lifetime Television. Joining the show was Jarrett Dornbusch, a leader in outdoor design. Here, Jarrett allows our viewers a chance to see how he helps fix a couples’ backyard.

Host, David Jones: Okay Debie. How about a trip down memory lane.

Host, Debie Marie: Ahh-oh.

Host, David Jones: Now, don’t worry. We’re not going back that long ago. You visited a home where a backyard got the treatment. Remember?

Host, Debie Marie: Oh okay, yes. And there were fountains and outdoor furniture and a gazebo. You know, we really had a good time.

Host, David Jones: Well, I want you to see this so take a look.

Host, Debie Marie: Okay.

Host, David Jones: Does your backyard look like this?

Host, Debie Marie: Well, if this looks all too familiar, today’s show is perfect for you. We are going to show you how you can transform your backyard by yourself by just going to your local home store. We traveled to Douglasville, Georgia, a small and beautiful city just west of Atlanta. It’s home to the giant mailbox, Jolty’sJava and it’s also home to Amanda and Ryan.Hey guys. How’s it going?

Amanda: (The newlyweds are enjoying life together in their new home with their dog, Samson.) Well, we love living here. We love the house. My favorite room in the house is the living room. I like the columns that are in there. The fireplace, of course, is really nice. It’s cozy.

Ryan:I like the basement. We have a huge bar and projection screen T.V. We watch football games, events like that. It’s fun.

Marie:But although they are happy with the inside of their home, the backyard is a different story.

Amanda: Well, the backyard was defiantly one of the main reasons we bought the house. It was very like you said, open and spacious.

Ryan: We need lots of help back here.

Marie:Amanda and Ryan clearly need help in decorating their outdoor space. And to make things worse, they are planning a party tonight. And, where are you going to put everybody?

Ryan: Well, we don’t know just yet.

Designing Spaces: What would you say if I told you we could decorate this backyard where you could entertain everyone out here tonight?

Amanda: That would be great.

Ryan: That would.

Amanda: Yeah.

Ryan: Do you think we can get it done?

Designing Spaces: I think we can get it done. Backyard decorating is very important because it expands the living area to the home. One of the most popular trends is taking the inside out and the outside in. Jarrett Dornbusch is the head designer for Southern Patio. He has been a leader in outdoor design for over twenty-years. So Amanda and Ryan kind of waited to the last minute, but they are having people over tonight and they want to transform this backyard into an area where they can entertain. So is that something that you think you could help them with?

Jarrett Dornbusch: Absolutely, it is important that we give them everything they need for a party. Comfort, beauty, and functionality.

Designing Spaces: Okay and how would we do that? Like what types of things would you be able to supply?

Jarrett Dornbusch: We’ll, there are a few things, but again based on our trends of Earth, Wind, Fire. I will bring in a water feature. We will use some shade elements for the wind. We’ll use some nice planters and everything for the Earth.

Designing Spaces: They did mention they wanted some color, so that is good.

Jarrett Dornbusch: Yes, and we have a nice fire feature. A fire house, we would call it. And we’re going to set it up and make it a focal point.

Designing Spaces: Now, I know they are waiting until the last minute so they don’t have a lot of time. But normally the regular homeowner can go and get all of these supplies at their local home store. So you guys, this is a big project do you think you can handle this

Jarrett Dornbusch: Well, fortunately I brought a good team with me. So, yes.We are prepared. In here the wind chimes.

Designing Spaces: Jarrett shared his ideas for their backyard. Confident they were in good hands. They left to buy party supplies and to give the Southern Patio team time to work their magic. Jarrett, you did it. You pulled it off. This is beautiful.

Jarrett Dornbusch: Thank you.

Designing Spaces: I love this, now this is the focal point of what you were telling me before, the fire pit. Tell me a little bit about this.

Jarrett Dornbusch: Well, it’s all steel construction with MGo2, which is Magnesium Oxide and fiber glass mixed. It means it makes it fire proof.

Designing Spaces: I like that. Okay, this is great! So when you come out here if it’s maybe a cold night, they can sit down, they can put their feet up here that is going to make it very comfortable out here.

Jarrett Dornbusch: Absolutely. It gives off a great glow! And over here, we have a nice seating area that has one of our crank and tail solar umbrellas, so it’s got solar lights underneath it. It’s a nice night ambiance.

Designing Spaces: That is great. And in addition to that we have another table. They are going to be able to entertain because they were saying they BBQ and all their friends have to go inside. So now they have all this area over here. So tell me a little bit about it. You have a fountain over here, right?

Jarrett Dornbusch: Yes, we have a focus wall over here, which has a wall fountain on it with a concrete look. But everything is fiber glass products back there. We added a lot of color. We concentrated and we added a mixture of textures.

Designing Spaces: Yeah, you can and it really just brings out the warmth and it’s very comfortable looking. I think that is what they were going for as well. And we have another fountain over here, right?

Jarrett Dornbusch: Yes, this is a three tier fiber glass fountain that allows us to have the water feature and the water sound everywhere in the yard because you can hear it.

Designing Spaces: Yeah that is great. Okay, and then we have the gazebo over here. And you have the netting, so you could probably sit out here and not get bit by bugs.

Jarrett Dornbusch: Correct. Because it completely seals off. And it’s got nice water resistant fabric that you could sit out here even in the light rain.

Designing Spaces: And the shrubbery, I love the pots, the planters that you have out here. This is gorgeous. You know they are going to flip when they see this. I cannot wait for them to come home. Oh absolutely, I just hope they like it.

Amanda & Ryan: Oh My God.

Ryan: Oh wow. This looks amazing.

Amanda: I cannot believe this.

Designing Spaces: All in one day. That he did this. Okay, wait until you see this. Isn’t this gorgeous. Look at this your very own bar. Thanks to Jarrett and his design team at Southern Patio, the party was a success. There were tables and lights and lots of seating. The perfect space for an outdoor party. Southern Patio is the manufacture of all the products that you have seen here today. Their product line ranges from patio umbrellas and furniture to planters, outdoor speakers, wind-chimes, bird bath and bird feeders. Southern Patio products can be purchased at most major retailers across the country.

About Designing Spaces on Lifetime Television
The TV show is a half-hour informative series that inspires viewers to make every space count and instructs them on the smartest ways to make their homes more beautiful and functional.  To view a show online, just go to If you have a great idea for a story, or want to be a part of the show please contact LysaLiemer at

About O2 Media℠
Based in Pompano Beach, Fla., O2 Media℠ is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media℠ has engaged, entertained and educated viewers with such reputable show as The Balancing Act, both airing on Lifetime Television. O2 Media℠ has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media℠ provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment®. Household brands and blue chip companies alike, continue to depend on O2 Media℠ for effectively communicating their message to consumers.  For more information, visit

The Balancing Act on Lifetime with Giulio Verillo

In Creative Arts, Lifestyle, Marketing, Media, Travel on April 17, 2012 at 4:17 pm
The Balancing Act

The Balancing Act

The following segment aired on “The Balancing Act” on Lifetime Television. Joining the show was Giulio Verillo to discuss his new book.

The Balancing Act: Our next guest has lived quite the life, he’s travelled all over the world working with some of the biggest names in the hair styling industry; Vidal Sassoon in London, L’Oreal in Paris, John Paul Mitchell, and Jaques Dejohn’s in New York.  No doubt a hairstylist by heart but now he adds a new title, that of author.  With us this morning is Giulio Verillo, author of “A Slap on the Back of the Head.”  Good morning.

Verillo: Good morning, thank you for inviting me.

The Balancing Act: I’m glad you’re here, I’ve got to tell you, when I first picked up the book I said “a slap on the back of the head, what’s that?”

Verillo: That means that is how my father used to wake me up every day, not for school but just for life in general.  It was a good slap on the back of the head.

The Balancing Act: Kind of like my dad, you know that slap that says “wake up.”

Verillo: Exactly.  I think we all need a few of those slaps on the back of the heads these days…

The Balancing Act: Let’s talk about your family, you are from Italy, your mom and dad were born and raised there, right?

Verillo: Yes, and so was I.

The Balancing Act: Talk to me about that.

Verillo: Well, I was born in Italy; we came over when I was about five years old.  They had quite the great life but my dad and my mom decided that because of the economy they were going to come here; they were going to give us the American dream.  They gave up everything, the selfishness, you know, everything for them, and turned it all for everything for us.

The Balancing Act: And I know for you it was hard because you were only five when you came to the states and no doubt a new language, new culture, new friends, and I read in your book pretty tough times for you.

Verillo: Yeah, I was bullied quite a bit when I was younger and I didn’t know that I had what they call learning disabilities.  I call them gifts today.  I was diagnosed later on by years with ADD, OCD, and dyslexia and phonics challenges, so I wasn’t the best student.  However, it was rough because, you know, being downed by teachers and being bullied, your self-esteem is pretty low; I had quite a rough time.

The Balancing Act: I can only imagine, but yet you really made it.  You kept moving forward, which you talk about in your book a lot, and you make it to college but yet one day you tell your father—and I’m sure he gave you a slap on the back of the head—that you are not going to finish college.

Verillo: Believe me; I was ducking what I was trying to tell him at the same time, because I didn’t know what was going to come.

The Balancing Act: I can imagine what my dad would have done to me.

Verillo: But, yeah, you know, letting them know that this wasn’t for me, I was trying to think of any excuse to make them proud of me, I’m like “I’ll go in the marines, mate they’ll shake me up.”  That was tough but dad just stood there with that stare that was worse than a slap, that disappointment, you know, your brother is a doctor and what are you going to be now?

The Balancing Act: Oh…

Verillo: You know, change your name is pretty much what he was saying through those eyes (laughs).

The Balancing Act: And then you tell your dad you’re going to become a hair stylist.  I’m going to assume that did not go over well.

Verillo: No, he was probably thinking is there more you want to tell me? But first of all, it was full of pretty girls; who doesn’t want to go to school where there are all pretty girls?  That’s one incentive to get there, but as I did that I knew I had a gift, a gift that I didn’t understand I had before and it came naturally and it was fun and it was addicting, it was—I had a passion for it.

The Balancing Act: And you really became successful, Giulio!  I mean, you really became a very famous hair stylist and successful in your own business.

Verillo: I had so much passion for it that I did it for the love not for the money.  I knew the money would be the applaud for the great job that I’ve done, but my father most importantly, you know, he went from that disgusted look even though he supported me, to that okay, you got it going on.  You’re not your brother, you’re not the doctor, but okay you’re doing well.

The Balancing Act: So we’re accepting now.

Verillo: Yes, I get to keep the last name!

The Balancing Act: You get to cut his hair, too.

Verillo: That was the one thing I thought in the beginning he wouldn’t let me do, but as we got more comfortable, I would tease him as I would cut his hair.  I’m telling him I’m going to make him look like Frank Sinatra, I was going to make him look like this, you know, so we did have some fun time even though he was a very strict man.

The Balancing Act: I know a turning point for you also is when you get married and you have two beautiful boys, tell me about your kids and what that did for you.

Verillo: Oh, having two boys, you know, even though he wasn’t there to slap me, you could feel the slap, like “Wake up, you’ve got two, how are you going to teach them, what are you going to give them like I gave you?  The etiquette, the respect, the integrity, and you’ve got to model that process like I modeled it for you.”  So everything comes back and I took that seriously, too, and that’s how I raised my kids.

The Balancing Act: It’s a great autobiography, what inspired you to write it?

Verillo: It wasn’t a story about me; it was a story about letting people know that through acts of love and life lessons, you can have that journey to success.  No matter what your past was like, no matter how many failures, which I call discoveries, they are not failures they are discoveries and you learn from your discoveries and you can do anything you want when you fall in love with you first.  When you fall in love with yourself you can make it anywhere.

The Balancing Act: To end, I know your dad played a huge role in your life and I know he passed on and in your book you write about seeing him for the last time.  It’s pretty poignant what you did, can you read to my viewers that part of the book?

Verillo: I would love to read it.  I have a chapter here at the end that I’ll share with you: “At the funeral home I was invited to give him a last haircut.  I went in to the embalming room and I found him on the stainless steel table waiting for me.  I cut my father’s hair for the last time, and as I did, I continued to think about all that I had learned from my father.  It was silent, it was quiet, but he was laying there as if he was smiling and I could hear him speaking to me in the sense of ‘I’m proud of you, you’re successful, I’ve done well, you’ve learned everything, go on and teach it to everyone else and thanks for the great haircut.’”

The Balancing Act: Thank you for your time, thank you! Great story, thank you, Giulio.

The Balancing Act is the only morning show in America produced by women specifically for women. Every morning, The Balancing Act on Lifetime hosts Danielle Knox and Kristy Villa tackle the issues that face today’s woman. Popular show segments include live weather updates with Mark Mancuso, surprise celebrity visitors, and news about the latest trends affecting your life, home, career and family. The Balancing Act on Lifetime Television airs daily on Lifetime at 7 a.m. ET/PT. For more information, visit The Balancing Act on Lifetime Television’s website at

O2 Media’s the Balancing Act on Lifetime with Lisa Radosta

In Media, Professionals on February 24, 2012 at 5:16 pm
O2 Media

O2 Media

The following segment aired on O2 Media’s The Balancing Act on Lifetime Television. Joining the show was veterinarian Lisa Radosta to talk about Novifit, a nutritional supplement for dogs and cats.

O2 Media: We love our pets, and as they grow older with us, just like humans, they start to exhibit signs of old age.  What we don’t always realize is that the undesirable behaviors characteristic of old age in dogs and cats can now be managed and even improved, just like in humans.  Here today to talk about this is Lisa Radosta, Veterinarian and Board-Certified Veterinary Behaviorist from Florida Veterinary Behavior Service.

I have a dog and a cat.  My cat just turned 10 this month and I’ve read that they can start to show some signs of age, some behavioral changes around that age, so I’ve been really kind of keeping an eye on him.  Is that true?

Lisa: That’s right.  Around that age, 11 in cats, we’re gonna start to see signs of cognitive dysfunction, or CDS.  This is a medical disorder that we see in geriatric dogs and cats that manifests itself by a decrease in cognition, memory, and learning.  Now, about a quarter of the dogs age 11 are going to show at least one sign.  Once they get to be 15 or 16, that number rises to 68%. In cats about age 11, we’re seeing about 35% of those cats showing signs.  As they get older, it is the same thing.  We’re seeing more and more signs in those older cats and dogs.

O2 Media: What kind of behavioral changes should I be looking for?

Lisa: You’re going to want to look for disorientation, changes in your cat’s interactions with you, changes in the sleep/wake cycle, lose of house-training, and changes in activity.  So, for example, some of my patients will get stuck in a corner, will not be able to figure out how to get out, and so they’ll bark and cry.  A lot of my patients keep their owners up.  From 2:00 in the morning till 6:00 in the morning, the animal’s pacing, howling, barking.  Then some lose their house-training.  Animals that were perfectly well house-trained now are eliminating in the home.  It’s very, very stressful for the family.  I mean, look, these are our babies. I want to commit to taking care of her.  But when you’re trying to manage your life, this elderly dog, you’re not sleeping at night, it’s very stressful.

O2 Media: So, if we start to notice these changes with our pets, what do we do?

Lisa: You need to go to your veterinarian because although CDS is not curable, it’s treatable and there are lots of great treatments.  We can use behavior modification, environmental changes, food, medication, and we can use nutraceuticals.  One of our newer nutraceuticals is called Novifit.  Novifit is SAMe.

O2 Media:  What is that?

Lisa: It is a substance that’s in your body and mine and our dogs and cats.  It’s mainly in your brain and your liver.  It’s a very powerful antioxidant and also boosts those happy neurotransmitters. Now, we have to think about this is a nutraceuticals, and not all nutraceuticals are created equal.  These are supplements that are not FDA regulated.  So you want to make sure when you go look at nutraceuticals, you look for quality and make sure that product has a good study behind it.

O2 Media: What have these studies shown when it comes to Novifit?

Lisa: What’s so cool about Novifit – and the reason I can get so excited about it – is because there’s an excellent, really rigorous study behind it.  About 50% of the owners saw their dogs mental impairment decrease by 50%.  That’s a big drop. More energetic dogs, more interactive dogs.  So we’re seeing those signs disappear using this type of supplement.

O2 Media: Now, you mentioned that nutraceuticals are kind of nutritional supplements.  How does Novifit work?  How do you give it to your pet?

Lisa: It’s very simple.  It’s just a once-a-day tablet.  You just give it in a little meatball of food just like you’d give anything else. It’s very, very easy.

About O2 Media

Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as Designing Spaces and The Balancing Act, both airing on Lifetime Television. O2 Media has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment®. Household brands and blue chip companies alike, continue to depend on O2 Media for effectively communicating their message to consumers.  For more information, visit O2 Media at

BrandStar Entertainment Introduces Digital Scrapbooking to The Balancing Act Viewers

In Lifestyle, Media on January 12, 2012 at 12:45 pm
BrandStar Entertainment

BrandStar Entertainment

According to BrandStar Entertainment, scrapbooking has evolved since digital photography has taken a front seat to film-fed cameras.  With this change comes the modernization of scrapbook creation, notes BrandStar Entertainment, bringing a multimedia dimension to this fun hobby. BrandStar Entertainment’s ‘The Balancing Act’ on Lifetime recently welcomed field correspondent Kathy Peterson, an arts and crafts expert, who introduced a new service to viewers, available at, which will help scrapbookers preserve memories in an easy, creative manner. The show has already aired and is available at BrandStar Entertainment’s ‘The Balancing Act’ website at

“Unlike old-style scrapbooks, with you can add music, stickers and video; edit photos and easily drop and drag all your creative elements onto the pages with just a few clicks of the mouse,” pointed out Kathy Peterson while filming BrandStar Entertainment’s ‘The Balancing Act.’

This segment of BrandStar Entertainment’s ‘The Balancing Act’ also highlighted scrapbooking as a unique gift idea. For those looking for creative and fun gift ideas for that hard-to-buy-for person, Peterson told BrandStar Entertainment’s ‘The Balancing Act,’ viewers to login to, choose a theme, then customize a scrapbook to fit the intended recipient. will print a customized scrapbook and ship it to the recipient’s home address, Kathy said on BrandStar Entertainment’s ‘The Balancing Act.’ Even better news—registration isn’t required. You don’t even have to buy any software to use this service. BrandStar Entertainment invites you to watch this segment of ‘The Balancing Act’ to learn more.

As Kathy said on this BrandStar Entertainment ‘The Balancing Act’ segment, a digital scrapbook is unlike traditional scrapbooks in that it can be published online. This allows friends and family to view a scrapbook, no matter how far away they are. Kathy also pointed out on her BrandStar Entertainment ‘The Balancing Act’ segment that other users can comment on the scrapbook, allowing a creator to interact with others who share similar interests.

BrandStar Entertainment’s ‘The Balancing Act’ airs daily on Lifetime Television. In addition to this segment on digital scrapbooking, BrandStar Entertainment’s The Balancing Act features interviews with celebrities, authors, and self-help experts. With segments centered on empowering and bettering women’s lives, BrandStar Entertainment’s ‘The Balancing Act’ focuses on solutions-based programming. Digital scrapbooking is a great example of the type of shows BrandStar Entertainment likes to bring to women.

More information, as well as tutorials and their show “Get Crafty,” are available at their website,

BrandStar Entertainment’s The Balancing Act features television exclusively for women. With entertaining segments that inspire and enrich viewers’ lives, BrandStar Entertainment strives to give women the tools necessary to succeed in all areas, including career, family, and personal well-being.

Inga Freise Stahle | Grateful for the Gift of Being Multilingual

In Media, Professionals, Travel on October 12, 2011 at 3:28 pm
Inga Freise Stahle

Inga Freise Stahle

Inga Freise Stahle hasn’t yet found the need to purchase language CD’s online or over the phone. Growing up with German speaking parents in the French speaking part of Switzerland provided a solid foundation for Inga Freise Stahle to become multilingual at a very young age. In school, Inga Freise Stahle learned a third language, English, which was further perfected via traveling and work.

Later, as an adult, Inga Freise Stahle moved to Stockholm where she became proficient – and then fluent – in a fourth language, Swedish. This was made easier, relates Inga Freise Stahle, by the fact that Swedish is a Germanic language. Moving to Portugal allowed Inga Freise Stahle to master Portuguese as her 5th language. Portuguese is one of the “romance languages,” and is one of the more difficult languages to learn. For Inga Freise Stahle, it came a bit easier since she already spoke another Romance language – French. Inga Freise Stahle explains that “Romance languages” are the 25 different existing languages that derived from common Latin. Common Latin has lasted longer than upper class Roman, because it was the written form of the language – and that’s what has passed down through generations, Inga Freise Stahle explains.

When Inga Freise Stahle was living with her husband in Moscow among “ex-pats” (people from foreign lands, grouped together) she gained exposure to the Russian people and their native tongue. And, although Russian is a notoriously difficult language to master, Inga Freise Stahle was able to learn some basic Russian. Inga Freise Stahle is more than a little humbled by her good fortune to travel, and the opportunity it has brought her to study and learn languages around the world. “The best language school is living in the country,” concludes Inga Freise Stahle.

About Inga Freise Stahle

Inga Freise Stahle speaks five languages, with fluency in French, German, English and Swedish. It’s a talent that has proven to be valuable for Inga Freise Stahle, vocationally speaking. As administrative assistant to the director at Haut-Lac International School, Inga Freise Stahle is often appointed to greet new students and their parents, a responsibility that requires the ability to communicate in a variety of languages.

Born in Lausanne, Switzerland, Inga Freise Stahle has also lived in Sweden, Portugal, and Russia.

Inga Freise Stahle graduated from Goethe-Institut with a diploma in German teaching, which led to service as a German tutor in Switzerland and Moscow. From 2006-2007, Inga Freise Stahle worked as a French assistant at the British International School of Rosinka, Moscow. At Siemens-Elema AB, Inga Freise Stahle assisted with translations from the Swedish language into German, French and English.

As part of her duties at Haut-Lac International School, Inga Freise Stahle organizes all administrative work for the school. This provides Inga Freise Stahle with an opportunity to use all of her known languages in communicating with the international student body. French is Inga Freise Stahle’s first mother language and German is her second. Inga Freise Stahle is also fluent in English and Swedish, and possesses a working knowledge of Portuguese and some Russian.

Prior to her work in the field of education, Inga Freise Stahle enjoyed a career in marketing and public relations. Her work with Phillip Morris SA included market research and trend analysis, as well as solid one-to-one marketing experience. She also managed consumer promotions. With Special Events Mgt., Inga Freise Stahle organized seminars and VIP trips, as well as organizing VIPs at Formula 1 Grand Prix in Europe. For M.I.S., Inga Freise Stahle conducted opinion polls for the Swiss-German-speaking region, once again putting her multilingual skills to use.

Always interested in furthering her education, Inga Freise Stahle is currently studying advanced Excel, PowerPoint and Word. She has trained as a pharmacist, executive secretary and travel agent, in addition to her extensive study of various languages. She received a diploma from the Athena tourism and executive secretarial school in Lausanne, after beginning a career as a travel agent with Havas Voyages, also in Lausanne. In 1989, she received a diploma from the British-Swiss Chamber of Commerce for the Intermediate Business English Examination.

A graduate of Pully High School, Inga Freise Stahle currently lives in Switzerland with her two children, Petter and Emilie. Her hobbies include skiing, swimming, tennis, and travel.

Fantich Media Group | Including Print Advertising in an Effective Marketing Campaign

In Media on August 19, 2010 at 6:42 am

Fantich Media Group has been helping clients integrate various media into comprehensive marketing strategies for twenty years. The professional marketers at Fantich Media Group are well versed in all formats of advertising. Fantich Media Group notes that advertising has come a long way since the days of newspaper ads and radio commercials. Fantich Media Group explains that television added a multimedia dimension to marketing that was unprecedented. By the same token, says Fantich Media Group, Internet communications have made advertising more customizable and pervasive than ever before.

However, Fantich Media Group says there is more to effective marketing than impressive technologies. Despite the remarkable technological advances in marketing communications, says Fantich Media Group, traditional advertising methods are still very effective. Fantich Media Group says new technologies do not displace previous technologies. In the face of modern marketing channels like television and the Internet, Fantich Media Group explains that print media remains an effective supplemental form of advertising. Even though newspapers are losing readers every year, adds Fantich Media Group, there are still print media that provide an excellent advertising arena. Fantich Media Group agrees that traditional newspaper audiences are too general and newspaper advertising is relatively expensive. Fantich Media Group says there are better print advertising channels than traditional city papers. According to Fantich Media Group, there are almost unlimited community based free publications that target very specific and promising demographics. Local free publications, says Fantich Media Group, address very specific interests and age groups, making it easier and cheaper to focus marketing efforts like a laser.

Every city produces local free publications that cover areas of interest including nightlife, health and fitness, real estate and self-help. By judiciously selecting the appropriate free publications, Fantich Media Group is able to make sure advertisers reach audiences that are genuinely interested in their products and services. With free local publications and the help of the professionals at Fantich Media Group, a small business like an organic food store or boutique jewelry retailer can advertise much more effectively to a target demographic. Fantich Media Group reminds such clients that traditional city newspapers do not target any particular kind of shopper. Whereas local free publications, adds Fantich Media Group, specialize in target demographics, greatly improving the effectiveness of print advertising.

Tips from Marc Fantich | How to Select a Creative Agency

In Media on August 19, 2010 at 6:22 am

Selecting the correct ad agency is a simple task when you know where to begin, says Marc Fantich. To begin the process, think about the ads you are hearing and impressed with, recommends Marc Fantich. Creativity is key when it comes to gaining customers. Marc Fantich explains that an advertisement is not only for the product, but also the agency that created it. It’s a good idea to go to an agency that you know does good work, says Marc Fantich.

After finding an ad you like, call the station you heard them on, continues Marc Fantich. Feel free to ask for the account representative who handles that account. Marc Fantich’s experience in the advertising industry has demonstrated that this kind of overture is generally appreciated. The station will cheerfully offer the information on that account, points out Marc Fantich, simply because they stand to acquire more revenue and business by lending a helping hand. As a potential customer of that agency, you are their business.

Good agencies make good commercials, points out Marc Fantich. So don’t give your business to an agency that doesn’t impress you. All people act as consumers at some point in their lives, reminds Marc Fantich. Trust your gut instinct in terms of the agency. Chances are, says Marc Fantich, your intuition will lead you to the right place. Marc Fantich recommends going to an agency with the kind of creativity that fits your growing business.