Archive for the ‘Marketing’ Category

New Instagram Ads Expand Brand Awareness for Levi’s, Ben & Jerry’s

In Marketing on February 23, 2014 at 5:37 am

InstagramA Facebook property since April 2012, Instagram has emerged as one of the premier interactive storytelling channels online, challenging the dominance of established social-media sites by proving the power of photo sharing in today’s modern mobile world. By providing brands a platform to share messages through compelling visuals, Instagram hopes to attract users by presenting attention-grabbing content.

As a key influencer in terms of consumer behavior, Instagram serves more than 150 million account holders on a daily basis. Identifying these users and offering compensation to post about a particular brand will be a commonplace activity in the next 12 months. According to Nitogram, 17 major brands have exceeded more than 1 million followers each.

Instagram is embracing the art of storytelling by allowing brands an opportunity to market their products and services. As businesses and organizations strive to cut through the clutter, social-media success is predicated upon more than traditional content like text and outbound links. With social-media sites such as Facebook, Twitter and Snapchat putting greater emphasis on image sharing, it’s quite obvious that the future will depend on these visual assets. For example: On Twitter, photos are now appearing directly in the user’s newsfeed.

In examining the qualitative metrics of these campaigns, the user reach has been quite impressive for initial ads from Ben & Jerry’s (9.8 million users, 8 days) and Levi’s (7.4 million users, 9 days). As new advertisements continue to grow and develop in 2014, sponsored posts will become an increasingly vital marketing tool for companies.

Storytelling helps to develop stronger connections with audience members who may be on the verge of making a purchasing decision. However, Instagram must proceed with caution. Users expressed outrage when the company adjusted their terms of services to indicate that user content may eventually be turned into advertisements. For Instagram, the challenges of brand marketing integration are sure to be their top story of 2014.

Retail Sales on the Rebound in the U.S.

In Marketing on April 2, 2013 at 1:45 pm

Retail store sales increased more than double the expected amount in February 2013, a sure sign the economy is well into recovery as consumer confidence rises.

Economists were surprised by the sudden increase and few said they saw the change coming. Companies like Costco and Ford benefitted from this rise as well, which may lead to more job openings as the organizations become more confident in their yearly profits and business outlook.

Raymond Stone, a managing director at a business research company based in Princeton, New Jersey, says the rise in retail sales is “comforting” because it shows the country is on the right track towards economic recovery. The fact that the increase exceeded even many optimistic projections is a very positive sign, he says.

This retail boom also helped the stock markets, as the Dow Jones Industrial Average had its longest rally since 1996. Building material companies like Lowes and Home Depot, car dealerships, general merchandise stores, and even many Internet-based retailers saw the biggest increases during this time period. The sales of cars and trucks saw a large increase over the same period last year, increasing from 14.4 million units sold to 15.3 million.

Warehouse and discount-chain giant Costco reported a 39 percent increase in its second quarter profits by continuing to further increase discounts. The stores also benefitted from their discount prices on necessities like gasoline and other household items that are marketed under the store brand, Kirkland.

The increased spending may be due to the fact the job market is slowly picking up and unemployment rates are dropping and staying below eight percent. Retail stores added 24,000 new employees in February, which also exceeded many economists’ predictions for the time period.

These signs of an improved economy have many speculating that the U.S. may be on its way to a long-term recovery that could stabilize things for years to come. However, some businesses still struggled during this retail boom, including companies like Wal-Mart and Target. But economists are hopeful that the optimism in the employment sector and retail industries will spill over into other economic factors like the housing market and overall consumer confidence—both essential for a healthy national economy.

Overall, the gains reflect a positive trend in the faces of steady bad news on the economic front since the recession first started in the late months of 2008.

JustFab Expands Reach to Brings Hot Fashion to Germany, the UK and Canada

In Marketing on March 14, 2013 at 11:09 am


Online retailer JustFab launched in the U.S. in 2010 and has gone nowhere but up since then.  JustFab offers shoppers an online shopping experience like no other, filled with fashion-forward shoes, handbags, jeans, and accessories–all at great prices.  JustFab knows that women everywhere want to look beautiful and feel confident, so expansion beyond the U.S. has been inevitable.  In the following interview, JustFab explains how this fashion site rocks the needs of fashionistas, now, across the globe.

Presentation Solutions:  Please tell our readers a little bit about what makes JustFab so popular.

JustFab:  JustFab offers shoppers a unique online shopping experience.  Unlike traditional e-tailers, JustFab focuses on personalization and engagement to make shopping online more fun.

Presentation Solutions:  How does JustFab stay on top of today’s fashion trends – they change so fast!

JustFab:  That’s the fun part, right?  JustFab proudly has some of the leading fashion gurus working for shoppers. The celebrities and stylists working with JustFab eat, sleep and breathe fashion, so they are doing the work for shoppers.  JustFab was really fortunate to have Kimora Lee Simmons join our team in 2011 and she has been instrumental for keeping the company at the forefront of fashion.  Also, celebrity stylist Jessica Paster has been with JustFab since the beginning, making regular shoppers look as good as the celebrities she has worked with, like Miranda Kerr.

Presentation Solutions:  How does JustFab personalize the shopping experience when it is happening online?

JustFab:  Great question!  When a shopper registers to become a VIP, they first complete a survey of their personal style.  With that knowledge, JustFab is able to select shoes, handbags, and accessories just like a professional stylist would.

Presentation Solutions:  Does JustFab do anything different for your new shoppers in Germany, the UK or Canada?

JustFab:  Women want to look beautiful, sexy and confident around the world, so members across the globe have the same great products and service across the globe.

Presentation Solutions:  What about JustFab would be most appealing to women in Germany, the UK and Canada?

JustFab:  For the same women over 10 million women have grown to love JustFab in the US, women across the world will love everything JustFab has to offer.  The customized shopping experience, on-trend styles and celebrity inspiration and partnerships make the brand universally appealing.

Presentation Solutions:  That’s great! Who are some of the celebrities JustFab works with?

JustFab:  Rockstar Avril Lavigne did a special collection for JustFab with her Abbey Dawn line.  Her vibe was edgy with a little punk feel.  JustFab has also been worn by some of the Hollywood elite including Emily Blunt, Nicky Hilton, Christina Applegate, Miranda Kerr and Hilary Duff.

Presentation Solutions:  These ladies are amazing!  Anyone else shoppers would recognize?

JustFab:  Any fashion-conscious young woman who loves YouTube has probably watched videos of Elle and Blair Fowler.  These sisters have been serving up fashion and beauty advice on YouTube for years and have over 40 million views for many of their tutorials.  These ladies know fashion.  In the collection they designed, each sister’s unique style shines through.  Shoppers will find Bianca, a simple, yet sparkly flat, and the spiked platform boot, Dixie.

About JustFab

JustFab is an online fashion retailer that provides personalized shopping experiences to nearly 10 million shoppers. There are no membership fees or commitment to purchase.  For members who don’t want to make a monthly purchase, they can simply use the “skip the month” feature. Go to to learn more.

Marketing Associates Sheds Some Light on Business Plans

In Marketing on January 22, 2013 at 5:34 pm

Marketing Associates concentrates on creating and providing business plans for emerging businesses in many different industries. According to the people at Marketing Associates, most businesses don’t require expert industry knowledge to be successful. In fact, Marketing Associates says that business leaders who are motivated and hard working can still be successful even if they are inexperienced—but the key is a strong business plan. Marketing Associates acknowledges that many people struggle with creating a solid business plan—and that’s where the company’s expertise comes into play.

Q: From what you’ve seen at Marketing Associates, what can you tell us about the importance of business plans for new startups?

Marketing Associates – Without a business plan, a business has no chance of succeeding. In fact, business plans are crucial for new businesses, because they can lead to additional funds, loans, and even partnerships in the industry that can payoff dividends in the coming years.

Q: In your experience at Marketing Associates, which people involved in a business need a business plan the most?

Marketing Associates – Generally speaking, it’s the people who are at the top level of the business—the ones making the decisions. At Marketing Associates, we know that their input and their vision for the company is vital, as it can make or break the company.

Q: What questions should business owners ask themselves when creating a business plan?

Marketing Associates – Marketing Associates has found that the most successful companies are the ones with owners and operators who knew what they wanted from the start. That’s why it’s important to ask questions like what are your company’s goals, how will you achieve them, and what your plan is five or 10 years down the road.

Q: What are other crucial aspects of a business plan?

Marketing Associates – All good business plans should contain an executive summary, which is essentially a brief overview that shows the company’s plan, its purpose, and how it plans to get from point A to point B.

Q: Should the business plan contain information about the day-to-day operations of the company?

Marketing Associates – Absolutely. At Marketing Associates, we’ve found that while many of those details may not get ironed out until the company has been up and running for quite some time, it’s important to establish things like company culture and a management style long before a need for those ever arises.

Q: How much should I disclose in my business plan for potential investors and partners?

Marketing Associates – The more you can share about your business, the better. Transparency is the name of the game when it comes to business plans.

Q: How does the marketing strategy play into this?

Marketing Associates – For any business to have a chance at success, it needs to market itself, its brand, and its products and services. That’s why a marketing plan is a vital component of any business plan. And at Marketing Associates, we’ve also found it shows investors that you are dedicated to building your company.

Marketing Associates is a leader in business plan development, creation, implementation, and revision. With many years of helping struggling and thriving businesses alike, Marketing Associates is well-known for its business plans that build a strong path toward success.

Marketers LLC Helps Businesses Understand Social Media Needs

In Marketing on January 7, 2013 at 9:41 am

Marketers LLC regularly answers the question: How important is social media to my business? Not everyone is comfortable with communicating this way, Marketers LLC reminds us. But with most businesses actively engaging in social media, Marketers LLC sees it as a must-have for every company interested in competing.

At one time, Marketers LLC observed that a company website was enough for a company to succeed. Today, however, Marketers LLC finds that a business must have a website in addition to participating in social media sites. These social media sites include Facebook and Twitter, Marketers LLC describes, as well as less talked about sites like Google+, YouTube, and even Pinterest and Instagram. To properly engage customers, Marketers LLC believes a business must first identify customers on their own home turf.

According to Marketers LLC, the definition of social media has expanded in recent years. Today, Marketers LLC believes “social media” can refer to posting status updates, sharing videos and photos, commenting on blog posts and status updates from others, and posting articles and blogs. Social media, Marketers LLC explains, is simply interacting socially using the Internet.

With any new website Marketers LLC helps clients develop, they strongly advise incorporating socialization into design. This can include providing a client’s Twitter feed into the site’s main page, Marketers LLC describes, or sharing informative videos. Most often, Marketers LLC finds that it includes a blog or articles that are regularly updated, providing fresh content to keep visitors coming back.

When determining how to socialize a client’s site, Marketers LLC always considers the client’s core customers. Each social media site has its own demographic, Marketers LLC explains, and social media marketing campaigns work best when targeted accordingly. Facebook tends to be a general site that everyone uses, Marketers LLC adds, making the site a catchall for all campaigns. Journalists, writers, and celebrity-followers tend to gravitate toward Twitter, where Marketers LLC reports the environment is more open for peeking into the lives of others.

To socialize a website, Marketers LLC strongly advises businesses include “Follow Us” and “Like Us” links near the top of a web page. This spreads the word about a business to others and adds followers for future marketing efforts.

Sharing and retweeting are options that can be added after each action a customer takes, according to Marketers LLC. As Marketers LLC further describes, when a customer reviews a business or writes a comment on a business’s blog post, those businesses can invite customers to share that post with others. This is a great way to socialize your business without directly asking customers to join, concludes Marketers LLC.

The Balancing Act on Lifetime with Giulio Verillo

In Creative Arts, Lifestyle, Marketing, Media, Travel on April 17, 2012 at 4:17 pm
The Balancing Act

The Balancing Act

The following segment aired on “The Balancing Act” on Lifetime Television. Joining the show was Giulio Verillo to discuss his new book.

The Balancing Act: Our next guest has lived quite the life, he’s travelled all over the world working with some of the biggest names in the hair styling industry; Vidal Sassoon in London, L’Oreal in Paris, John Paul Mitchell, and Jaques Dejohn’s in New York.  No doubt a hairstylist by heart but now he adds a new title, that of author.  With us this morning is Giulio Verillo, author of “A Slap on the Back of the Head.”  Good morning.

Verillo: Good morning, thank you for inviting me.

The Balancing Act: I’m glad you’re here, I’ve got to tell you, when I first picked up the book I said “a slap on the back of the head, what’s that?”

Verillo: That means that is how my father used to wake me up every day, not for school but just for life in general.  It was a good slap on the back of the head.

The Balancing Act: Kind of like my dad, you know that slap that says “wake up.”

Verillo: Exactly.  I think we all need a few of those slaps on the back of the heads these days…

The Balancing Act: Let’s talk about your family, you are from Italy, your mom and dad were born and raised there, right?

Verillo: Yes, and so was I.

The Balancing Act: Talk to me about that.

Verillo: Well, I was born in Italy; we came over when I was about five years old.  They had quite the great life but my dad and my mom decided that because of the economy they were going to come here; they were going to give us the American dream.  They gave up everything, the selfishness, you know, everything for them, and turned it all for everything for us.

The Balancing Act: And I know for you it was hard because you were only five when you came to the states and no doubt a new language, new culture, new friends, and I read in your book pretty tough times for you.

Verillo: Yeah, I was bullied quite a bit when I was younger and I didn’t know that I had what they call learning disabilities.  I call them gifts today.  I was diagnosed later on by years with ADD, OCD, and dyslexia and phonics challenges, so I wasn’t the best student.  However, it was rough because, you know, being downed by teachers and being bullied, your self-esteem is pretty low; I had quite a rough time.

The Balancing Act: I can only imagine, but yet you really made it.  You kept moving forward, which you talk about in your book a lot, and you make it to college but yet one day you tell your father—and I’m sure he gave you a slap on the back of the head—that you are not going to finish college.

Verillo: Believe me; I was ducking what I was trying to tell him at the same time, because I didn’t know what was going to come.

The Balancing Act: I can imagine what my dad would have done to me.

Verillo: But, yeah, you know, letting them know that this wasn’t for me, I was trying to think of any excuse to make them proud of me, I’m like “I’ll go in the marines, mate they’ll shake me up.”  That was tough but dad just stood there with that stare that was worse than a slap, that disappointment, you know, your brother is a doctor and what are you going to be now?

The Balancing Act: Oh…

Verillo: You know, change your name is pretty much what he was saying through those eyes (laughs).

The Balancing Act: And then you tell your dad you’re going to become a hair stylist.  I’m going to assume that did not go over well.

Verillo: No, he was probably thinking is there more you want to tell me? But first of all, it was full of pretty girls; who doesn’t want to go to school where there are all pretty girls?  That’s one incentive to get there, but as I did that I knew I had a gift, a gift that I didn’t understand I had before and it came naturally and it was fun and it was addicting, it was—I had a passion for it.

The Balancing Act: And you really became successful, Giulio!  I mean, you really became a very famous hair stylist and successful in your own business.

Verillo: I had so much passion for it that I did it for the love not for the money.  I knew the money would be the applaud for the great job that I’ve done, but my father most importantly, you know, he went from that disgusted look even though he supported me, to that okay, you got it going on.  You’re not your brother, you’re not the doctor, but okay you’re doing well.

The Balancing Act: So we’re accepting now.

Verillo: Yes, I get to keep the last name!

The Balancing Act: You get to cut his hair, too.

Verillo: That was the one thing I thought in the beginning he wouldn’t let me do, but as we got more comfortable, I would tease him as I would cut his hair.  I’m telling him I’m going to make him look like Frank Sinatra, I was going to make him look like this, you know, so we did have some fun time even though he was a very strict man.

The Balancing Act: I know a turning point for you also is when you get married and you have two beautiful boys, tell me about your kids and what that did for you.

Verillo: Oh, having two boys, you know, even though he wasn’t there to slap me, you could feel the slap, like “Wake up, you’ve got two, how are you going to teach them, what are you going to give them like I gave you?  The etiquette, the respect, the integrity, and you’ve got to model that process like I modeled it for you.”  So everything comes back and I took that seriously, too, and that’s how I raised my kids.

The Balancing Act: It’s a great autobiography, what inspired you to write it?

Verillo: It wasn’t a story about me; it was a story about letting people know that through acts of love and life lessons, you can have that journey to success.  No matter what your past was like, no matter how many failures, which I call discoveries, they are not failures they are discoveries and you learn from your discoveries and you can do anything you want when you fall in love with you first.  When you fall in love with yourself you can make it anywhere.

The Balancing Act: To end, I know your dad played a huge role in your life and I know he passed on and in your book you write about seeing him for the last time.  It’s pretty poignant what you did, can you read to my viewers that part of the book?

Verillo: I would love to read it.  I have a chapter here at the end that I’ll share with you: “At the funeral home I was invited to give him a last haircut.  I went in to the embalming room and I found him on the stainless steel table waiting for me.  I cut my father’s hair for the last time, and as I did, I continued to think about all that I had learned from my father.  It was silent, it was quiet, but he was laying there as if he was smiling and I could hear him speaking to me in the sense of ‘I’m proud of you, you’re successful, I’ve done well, you’ve learned everything, go on and teach it to everyone else and thanks for the great haircut.’”

The Balancing Act: Thank you for your time, thank you! Great story, thank you, Giulio.

The Balancing Act is the only morning show in America produced by women specifically for women. Every morning, The Balancing Act on Lifetime hosts Danielle Knox and Kristy Villa tackle the issues that face today’s woman. Popular show segments include live weather updates with Mark Mancuso, surprise celebrity visitors, and news about the latest trends affecting your life, home, career and family. The Balancing Act on Lifetime Television airs daily on Lifetime at 7 a.m. ET/PT. For more information, visit The Balancing Act on Lifetime Television’s website at

Incredible Discoveries on Lifetime with Epil-Stop

In Health and Beauty, Marketing on March 7, 2012 at 10:59 am
Incredible Discoveries

Incredible Discoveries

The following segment aired on Incredible Discoveries on Lifetime Television. Joining the show was Epil-Stop to discuss hair removal.

Incredible Discoveries on Lifetime Television: No matter where you find it, there’s only one way to take care of unwanted hair! Seen on Incredible Discoveries, Epil-Stop is the most sophisticated hair removal system ever created. In two quick and easy steps, Epil-Stop removes the hair using a botanically enhanced formula and conditions your skin with a revolutionary new soothing Afterwash.

Incredible Discoveries explains how Epil-Stop’s advanced two-step hair removal system makes it easier, safer and more fun to get rid of unwanted hair while conditioning your skin at the same time! With an advanced formula featuring botanical aloe, shea butter and sweet almond oil, Epil-Stop is a refreshing new experience in hair removal. Incredible Discoveries shows how easy it is to apply and not only reduces hair, but make it less coarse and noticeable.

Using Epil-Stop is fast, clean, easy, and makes you look good.  It mainly focuses on making sure that your skin isn’t going to be irritated or red, or have red bumps on it when you’re done. The Epil-Stop system is exactly what Incredible Discoveries viewers have been looking for! Finally! Incredible Discoveries introduces a NO-Nick-Cut-Rip-Tear-Singe-Pluck-Tweeze-Rash-Burn-Scar-way to get rid of unwanted hair! It truly is the next generation in hair removal and works in as little as three minutes! It smells nice.  It’s easy to do, and it works!  It’s the perfect solution to all my shaving problems.  Epil-Stop really works!

Incredible Discoveries wonders if you have hair in all the wrong places?  Wait! Don’t shave! Don’t wax! Don’t let electrolysis or lasers take up all your cash! If you want to get rid of hair, you need the advanced Epil-Stop Hair Removal System. Incredible Discoveries explains how Epil-Stop’s botanically enhanced formula works faster and more effectively than any other depilatory cream! The innovative double-sided tool makes it easier than ever to smooth on and slide off the special cream! Incredible Discoveries encourages you to find out why the revolutionary Perfect Finish Neutralizing Afterwash is just what your skin has been asking for! Hear from real women and men on Incredible Discoveries who have made the switch to Epil-Stop and see why Epil-Stop is the only way to take care of unwanted hair.

Hair. Sometimes it shows up in all the wrong places. Incredible Discoveries found an easy solution to a hairy old problem. It’s the only solution Incredible Discoveries viewers will ever need to use, ever again. It’s the advanced, two-step system from Epil-Stop, the number-one name in hair removal cream. See how easy it is to use! Just smooth on the silky cream using the special, two-sided no touch Epil-Tool, wait as little as three minutes, then slide off the cream and the hair. Your hands don’t need to touch the cream. It just smoothes on and slides off! Here is the most exciting part: It’s called Perfect Finish Neutralizing Afterwash. Check out this revolutionary step two. When you’ve finished rinsing the Epil-Stop Silky cream, apply the revolutionary Perfect Finish Neutralizing Afterwash.

There is nothing else out there that can do this. It instantly neutralizes the hair remover cream to help prevent skin redness and those pesky, little red bumps. Wherever there is leftover remover, the Afterwash turns pink! So now, you always know if you’ve missed a spot! Perfect Finish Neutralizing Afterwash restores your skin’s natural pH level, soothing and moisturizing it for a glowing finish. Epil-Stop’s advanced two-step hair removal system makes it easier, safer and more fun to get rid of unwanted hair while conditioning your skin at the same time.

Epil-Stop Silky cream isn’t like old-fashioned depilatory creams. It is an advanced formula featuring botanical aloe, shea butter and sweet almond oil, so your skin will look and feel healthier than ever. No other depilatory cream has this second, most important step. Only Epil-Stop’s two-step system gives you everything you need to take care of unwanted hair, without irritating your skin. It’s effective and gentle enough for you to use on your legs, underarms, arms or bikini line.

Incredible Discoveries: The night before a triathlon, I have to shave my entire body, and I don’t like it. It’s horrible!  I have to shave places that I don’t even like touching.  But I have to, in order to get the best time out of the water.  Since my team and I started using Epil-Stop, our whole pre-race routine is much faster, which also means our race time has improved. The whole team loves using Epil-Stop.  I would recommend it to any male or female. It’s fast, clean, smells good, and most important, it has great results.

Incredible Discoveries is a direct response marketing firm that promotes business ideas by partnering with entrepreneurs to ensure the success of their product. Incredible Discoveries has an impressive staff of marketing professionals who can expose a product via a variety of multimedia platforms, including online marketing and infomercial development. With a production facility roughly the size of a football field, Incredible Discoveries has a variety of sets and scenes to get the job done right. Incredible Discoveries has numerous industry partnerships, which can save their clients thousands of dollars over a traditional marketing firm.  As a division of O2 Media, Inc., Incredible Discoveries is backed by more than 20 years of professional marketing experience.

Incredible Discoveries on Lifetime with Lori Leeland

In Home and Family, Marketing, Technology on March 6, 2012 at 12:50 pm
Incredible Discoveries

Incredible Discoveries

The following segment aired on Incredible Discoveries on Lifetime Television. Joining Incredible Discoveries was Lori Leeland, to discuss Hamilton Beach True Air Ultra UV Air Purifier

Incredible Discoveries on Lifetime Television:
Germs are everywhere in your home. Every day dirt, dust, dust-mite debris, mold spores, smoke, pet dander, pollen, and other allergens fill the air all around us. But now you can do something to help keep a cleaner and happier home. Incredible Discoveries introduces The Hamilton Beach True Air Ultra UV Air Purifier, which purifies the air around you.

With a digital display, a 2-stage air filtration and Hamilton Beach True Air Ultra UV Air Purifier germicidal light, this 3 way air treatment system is effective at removing a wide range of impurities from the air including pet dander, pollen, dust mite debris, mold spores, smoke, and more! Incredible Discoveries will show you how it even takes cooking odors out of the air. Like bacon cooking in the morning, it removes the smell within a few minutes. Incredible Discoveries agrees that you won’t have that smell throughout the house the rest of the day.

Incredible Discoveries learns about the Airsmart system and special Hamilton Beach True Air Ultra UV Air Purifier germicidal light from Lori Leeland. Leeland, from Hamilton Beach Laboratory, provides Incredible Discoveries with a scenario of the product’s benefits.

Incredible Discoveries: You hear so much about outdoor air pollution that I don’t think anyone realizes that indoor air pollution can also be a huge problem.

Leeland: Yes, it is a serious problem. With the Hamilton Beach True Air Ultra UV Air Purifier I can show you how dirty indoor air really is. By putting the Hamilton Beach True Air Ultra UV Air Purifier in different rooms in a newly built home for thirty days, you will be amazed of what we’re going to find.

Seen on Incredible Discoveries:
A home was built two years ago and as soon as the Hamilton Beach True Air was plugged in and set to “auto”, it registered “poor air quality”. It would be hard to imagine the air in an older house, compared to this one, built two years prior. The owner placed the Air Purifier in the baby’s room and placed the settings on “auto”. The air quality read “poor”. Right away, the fan sped up and cleaned the entire room within 15 minutes. The air quality status then registered “good”.

When it was first turned on, the status bar was maxed out. It was impossible to know that air was that bad. After turning it on and letting it run for a couple hours, the status moved all the way to “clear”. Incredible Discoveries agrees that the filter actually cleans the air in the room and makes it seem brighter and cleaner.

Incredible Discoveries: I am amazed at all the positive effects that this little system exhibits. The Hamilton Beach True Air Ultra UV Air Purifier is truly the solution to air purification in your home! Air is something we sometimes take for granted. It’s very easy for Incredible Discoveries viewers not to be proactive and take the steps needed to clean something that they don’t really see. Incredible Discoveries observes that more and more people are worried about the quality of the air that why and their family breathe with impurities in the air these days, like pollen, dust, pet dander, and smoke.

Leeland: With the true air ultra UV air purifier, it’s so easy. Just plug it in and watch it actually purify your air within a 200 square foot area! It’s perfect for your home, condo, apartment, family room, bedroom, home office, or basement. The space saving design fits into any home décor and allows for placement against a wall for discrete operation.

Incredible Discoveries is a marketing firm focusing on direct response infomercial production and online presence development. Incredible Discoveries is a division of O2 Media, Inc., and produces The Balancing Act, one of O2’s most successful shows, airing daily on Lifetime. In addition to Incredible Discoveries’ 43,000 sq.ft. production facility, the firm offers full post production capabilities to tweak and refine their high quality television marketing campaigns. Incredible Discoveries offers a unique and fresh approach to the industry and through its 20 years of experience has created partnerships with some of the world’s leading manufacturers.

Kummetz Corporation Expands to European Capital Markets

In Finance, Marketing on February 1, 2012 at 11:58 am
Kummetz Corporation

Kummetz Corporation

With projects in Brazil, Columbia, and South America, Kummetz Corporation has already proven itself as a leader in global business development. Now Kummetz Corporation is taking on the European markets by expanding into Europe.

Licensed in Nevada, U.S.A. in 2005, Kummetz Corporation is a financial services company that invests in projects worldwide. With a goal of expanding even further, Kummetz Corporation now brings its boutique services to London and Madrid. Kummetz Corporation will be working through offices in both areas, in search of investment and business development opportunities.

By opening these local offices, Kummetz Corporation hopes to be able to get a better feel for the area, as well as become a vital part of the local community. Having a presence in country also makes Kummetz Corporation more convenient to its clients. In Brazil, Kummetz Corporation has invested itself deeply in the culture of the area, which allows the company to determine areas that need economic stimulation, including education and housing.

Kummetz Corporation is targeting more than fifty core financial capitals in an effort to expand throughout the world. With every project it undertakes, the management team at Kummetz Corporation bring a deep personal integrity, and this expansion to Europe’s capital markets will be no different. Kummetz Corporation, says a Company spokesperson, always strives to offer the highest possible quality of service while using its global relationships to provide a broad base of products and financial services.

The European Capital market is thriving, according to the team at Kummetz Corporation. The European Union (EU) is considered the wealthiest in the world and is expected to grow even further in the future. The EU is a union of European states, with 27 currently participating, Kummetz Corporation explains. Romania and Bulgaria were recently added to the EU, further strengthening its power. By establishing a single market representing all of Europe, the EU hopes to continue to improve export opportunities as well as finding new business opportunities within Europe.

Kummetz Corporation hopes to be able to participate in the growth of the EU capital markets using valuable resources the Company has developed around the globe over the years. As an example, Kummetz Corporation participates in mergers and acquisitions, as well as business restructuring and new business development.

St. Louis Resident Dean Spasser Offers Tips on Starting Your Own Business

In Marketing on October 4, 2011 at 12:40 pm
Dean Spasser

Dean Spasser

According to St. Louis businessman Dean Spasser, statistics show that those who own their own business lead happier, more productive lives. This information comes at no surprise to Dean Spasser, who has seen this firsthand in his work with aspiring entrepreneurs.

Working from home in general can bring greater happiness, Dean Spasser believes, because of the personal satisfaction that comes from self-motivation. A St. Louis resident, Dean Spasser has seen the difference in his clients who have been able to go from having a boss constantly hovering to being able to work independently.

Dean Spasser also points to studies that have shown that starting your own business can lead to greater wealth. While business ownership certainly comes with risks, business owners also have the satisfaction that comes from building something from the ground up and reaping rewards from it, Dean Spasser says. But in a downtrodden economy, Dean Spasser is often asked how to find the capital necessary to start a home-based business.

Investment capital can be one way to start a business for next-to-nothing, Dean Spasser says. Investors are eager to find entrepreneurs with great ideas, according to Dean Spasser, and all you’ll give in return is a percentage of the profits. Dean Spasser advises weighing your start-up costs against how much you’re willing to give up on the backend. You’ll also want to consider how much control you’ll allow any investors to have over the business. Dean Spasser advises putting all of this in writing up front so neither of you have surprises down the road.

For those who are able to, Dean Spasser recommends starting small. Is your idea one you can do on the side at firstuntil you’re making enough money to quit your day job?Dean Spasser tells clients to keep in mind that a new business can also take a while to turn a profit, as start-up costs must be paid off using any income. If possible, find a business idea that costs as little financial investment as possible at first. St. Louis’ Dean Spasser reminds clients that by using modern technology, today’s start-up can avoid traditional expenses like print mailings. Consider doing business by phone and Skype when able, Dean Spasser advises, which will defray travel expenses and allow you to interact with people in a wider range of locations.

About Dean Spasser

St. Louis entrepreneur Dean Spasser has dedicated the last two decades of his professional life to the serving people through a direct mail marketing business. In the early 1990s, Dean Spasser saw the need for a centralized hub of trustworthy home worker information. Spasser witnessed, and personally experienced, the frustration that hard working Americans were feeling in their quest for financial stability. Dean Spasser’s St. Louis, Missouri-based firm, American Publications, offered people a comprehensive list of reliable work from home opportunities. Dean Spasser’s company provided information about which corporations and small businesses were hiring remote workers and warned about which companies were nothing more than a scam.

Dean Spasser’s real estate background as a commercial leasing agent in St. Louis gave him valuable people and business experience. Dean Spasser spent ten years uniting shop owners seeking affordable retail space with malls looking to fill empty slots. Additionally, as a real estate professional, he helped St. Louis office buildings thrive by effectively marketing workspace to business owners. Dean Spasser soon saw he had a talent for successfully matching groups searching for each other, and set out to build his own home based business focused on bringing employers and workers together. Dean Spasser continues those efforts today.

Educationally, Dean Spasser earned a degree in Business Accounting from the University of Missouri – St. Louis. Spasser graduated in 1982 after working his way though college while finding time to actively participate in academic and other activities, including his fraternity. While Dean Spasser was a student in St. Louis, an interest in finance played alongside a desire to succeed by planting seeds that root this well-rounded businessman today. Spasser is grateful that he chose to pursue an accounting degree, as it helps him manage his business responsibly.

Living in St. Louis, Dean Spasser considers himself fortunate to be surrounded by a great music scene, as he is an accomplished guitar player. The Busch guitar studio in St. Louis is Dean Spasser’s favorite place for gathering with like-minded individuals, relaxing with a 6-string, and plucking off retro rock tunes and jazzy beats. Dean Spasser’s passion for fitness is another aspect in his life he takes pride in.  Working out and staying away from his weakness, potato chips, are two small choices he makes to keep his body healthy.

For mental well being, Dean Spasser is passionate about literature and performing arts. Sydney Sheldon’s novels and screenplays are among this St. Louis businessman’s favorite entertainment materials. Architecture is another interest of Dean Spasser; St. Louis has the Gateway Arch, a masterfully designed courthouse and a variety of eclectic structures sprinkled though the city and its surrounding suburbs. Dean Spasser is sometimes found at the Arch, thoughtfully reflecting on the sheer manpower and ingenious design implemented in its construction.

Dean Spasser is active in the St. Louis community, and donates his time and money to organizations like the Red Cross and Salvation Army – both of which have branches in St. Louis. Above all, Dean Spasser cherishes spending time with his daughter.