Direct Media Power is known for great customer service. They’ve assembled a group of proactive reps, the Direct Media Power Complaints Response Team, who have taken a few moments to speak with Presentation Solutions and answer some of our questions. Here, the group offers some advice to first-time radio advertising clients and explains what radio can, and cannot, do.
Presentation Solutions: Good afternoon and thank you for speaking with us today. Obviously, we know more about the Internet than radio, so hearing how the other side operates will be a welcome treat.
Direct Media Power Complaints Response Team: We appreciate you having us here.
Presentation Solutions: How is radio advertising different than Internet?
Direct Media Power Complaints Response Team: Radio ads are less likely to be skipped over or ignored than quiet, unobtrusive banner ads. And, Internet pop ups are annoying and rarely get clicked on, other than to exit them.
Presentation Solutions: So, most people just listen through radio commercials?
Direct Media Power Complaints Response Team: Usually, yes.
Presentation Solutions: We know Direct Media Power offers pay-per call services. Can you explain?
Direct Media Power Complaints Response Team: First, you have to understand that this service is not going to work for everyone. We assume a great deal of liability in advertising costs on our pay per call program. Basically, we run a cash test to determine salability of the product or service.
Presentation Solutions: And if there is a favorable response?
Direct Media Power Complaints Response Team: At that point, we assume future ad costs. We pay for creative services, talent, and production of high-quality audio files.
Presentation Solutions: And those are played on the radio?
Direct Media Power Complaints Response Team: Yes, these spots – which we also pay for – are run in markets where the client’s product/service is most in demand.
Presentation Solutions: So, how does Direct Media Power benefit from this relationship?
Direct Media Power Complaints Response Team: It’s mutually beneficial. The client gets to pay for only the number of warm calls they want and we are paid per the call received.
Presentation Solutions: How can you afford to do this?
Direct Media Power Complaints Response Team: We buy a lot of airspace. We buy last minute and bulk inventory and have negotiated exceptional prices.
Presentation Solutions: What about for those clients who want to pay for the ads or the ones who don’t qualify for calls only?
Direct Media Power Complaints Response Team: Since we have low CPMs, we can pass those savings along to all of our clients.
Presentation Solutions: For pay per call clients, how are the calls tracked? Is it an honor system?
Direct Media Power Complaints Response Team: No, we provide a third party call-tracking agency that offers a report. These reports track the number of incoming calls and how long the calls last once transferred to the client.
Presentation Solutions: Is this a 24/7 call center?
Direct Media Power Complaints Response Team: We can have operators available at any time but route calls to the client during their specified business hours.
Presentation Solutions: How do you meet with prospective clients?
Direct Media Power Complaints Response Team: We can work over the phone, via email, or we can visit the client in person if necessary.
The Direct Media Complaints Response Team offers this material for education purposes only. For more information about Direct Media Power visit http://www.directmediapower.com