Kosher Supervision of America (KSA Kosher), a kosher certification not-for-profit agency in the western United States, has seen a rapid increase in the popularity of kosher food products in recent years. According to KSA, kosher certification has turned into a real coup for many food providers.
Presentation Solutions: Is the popularity of kosher foods increasing gradually – or is it a marked improvement?
KSA Kosher: There is a much higher demand these days for kosher products. Although the practice of keeping kosher is attached to Judaism, people of various denominations and cultures continue to follow these dietary standards.
Presentation Solutions: Has the kosher foods trend been adopted by grocers?
KSA Kosher: Our experience is that supermarkets and health food stores are continually seeking out opportunities to put kosher food products on their shelves.
Presentation Solutions: How many kosher food items are there?
KSA Kosher: Consumers have a choice of over 75,000 kosher food items on the market.
Presentation Solutions: Are these mainly from one company?
KSA Kosher: More than 10,000 companies are involved in kosher food production.
Presentation Solutions: So do consumers see a lot of variety?
KSA Kosher: Absolutely. An additional 3,000 products are introduced to the marketplace annually for the first time.
Presentation Solutions: This must translate into huge sales.
KSA Kosher: Consumers now spend about $165 billion on products certified as kosher, compared with an average of $250 million in the late 1970s.
Presentation Solutions: Do consumers truly believe kosher is better?
KSA Kosher: Yes. Surveys regularly note that consumers hold kosher products in higher regard, at a rate of 25% on average.
Presentation Solutions: Why do you think that is?
KSA Kosher: Food with the kosher certification is consistently viewed as being a higher quality product.
Presentation Solutions: What should be attributed to the rise in popularity of kosher-certified foods?
KSA Kosher: As health becomes a growing concern, consumers are paying more attention than ever to the ingredients listing on their food products – along with the nutritional information display.
Presentation Solutions: Are kosher diets vegetarian?
KSA Kosher: This is a common misconception. Poultry, beef and fish are often considered kosher.
Presentation Solutions: Is preparation important?
KSA Kosher: Kosher birds and mammals have to be slaughtered in a manner that falls within a firm set of standards.
Presentation Solutions: Is kosher food just for Jewish consumers?
KSA Kosher: Jewish consumers comprise about 45% of the kosher food market, but many others are seeking out kosher food as well.
Presentation Solutions: Who are other prominent kosher consumers?
KSA Kosher: Millions of Muslims follow a similar routine called halal, and they make up about 20% of the market.
Presentation Solutions: What other religions might practice being kosher?
KSA Kosher: Christian sects such as Seventh Day Adventists hold specific dietary standards that are similar to Judaism. For example, pork is not allowed for Seventh Day Adventists.
Presentation Solutions: What about those individuals who are not Jewish but find they have specific dietary needs?
KSA Kosher: The lactose intolerant, or those who have a milk allergy, often prefer following a kosher diet as well.
Presentation Solutions: How can those consumers determine which ones are dairy products?
KSA Kosher: These individuals must be diligent about checking labels before consumption. A bold letter “D” generally indicates a dairy product.
Presentation Solutions: How are non-dairy products separated from their counterparts?
KSA Kosher: Products which contain any dairy ingredient will carry the traditional kosher symbol with the letter “D.”
About KSA Kosher: At KSA, kosher certification is the top priority. As the leading kosher certification agency in the western United States, KSA has received commendations from numerous synagogues and rabbis throughout the world for its dedication to kosher practices.