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Bobby Martyna, CEO of Tradavo, Looks at Some Myths and Realities of Starting a Business – Part Two

In Marketing on January 16, 2010 at 8:05 am

Building on Part One of a series on starting your own business, Bobby Martyna, CEO of Tradavo, continues his look at some of the common myths surrounding the pros and cons of becoming an entrepreneur.

You Have To Have an Original Idea

Not really. Many businesses are built around the same central idea. The difference is in the delivery. For instance, the core of all fast food places are the same. But they are marketed in unique ways. You can make a very comfortable living by copying someone else’s idea but the key is to do it in a different way. Don’t be discouraged by critics who will point out that “it’s been done before.” Just respond, “Great! That shows the idea works!”

You Will Be Your Own Boss

As CEO of Tradavo, Bobby Martyna knows that there’s only one boss in his new business and that is the customer. Customers are key to success. The customer is the one who calls the shots. You have to listen and take note, before someone else does. However, at the end of the day, when all their demands are met, then perhaps you can have some time to yourself and enjoy the pleasures of being your own boss after all!

It Takes Too Much Money To Get a Business Going

Some businesses do require a large initial investment but there are many businesses you can start that don’t necessitate a large amount of stock, machinery or equipment. Many don’t require much more than your brainpower, your knowledge and your time. A business where you sell your expertise, not actual goods, often offers high profit margins. All it takes is a computer, a desk and a cell phone.

You Get to Choose What to Do

We all have areas in which we excel, and normally these strengths lead us to specific areas of work. While paperwork or bank statements may be something you hate doing, working for yourself doesn’t offer the luxury of avoiding these unpleasant tasks. You may be able to take a course to improve your skills, or if it’s something you honestly cannot do, then hire someone to do it for you.

About Bobby Martyna:
Bobby Martyna is a seasoned entrepreneur who has founded a number of venture-backed companies in e-commerce, enterprise and communications software companies. Bobby Martyna is also the founder and CEO of Tradavo, a wholesale marketer and distribution agent for small format retail. The Tradavo startup was completely self-funded and is currently the market leader in providing services from design to sourcing to small format retailers.

VMI Oak Brook Looks Back on Record-setting Year of Growth

In Marketing on November 11, 2009 at 5:10 pm

Nationally recognized marketing company VMI Oak Brook is extremely proud of the work and dedication of its employees and partners. Thanks to their loyalty, VMI has grown by leaps and bounds.

In business, successful business partnerships depend on a good return on investment. Outsourcing is a proven resource frequently implemented as a long-term competitive strategy for success. Around the nation many Fortune 500 companies have called on VMI Oak Brook for their outsourcing needs. The question no longer is ‘Why outsource?’ but ‘Why not outsource?’

Economist Adam Smith wrote in The Wealth of Nations, “If a foreign country can supply us with a commodity cheaper than we ourselves can make it, it is better to buy it of them. As companies grow in size and operations, it becomes increasingly clear that their focus has to be redirected to their core activities while the non-core functions can be ‘sent out’ or ‘outsourced’ to vendors specialized in that particular function.” VMI Oak Brook is an ideal resource to help you acquire and retain clients.

Fortune 500 clients retain VMI Oak Brook’s services for a variety of reasons. Over the past 10 years, VMI has assisted many companies in their marketing ventures across America. This successfully allows businesses to focus time and efforts on research and development and to better care for their current customers.

Companies that partner with VMI Oak Brook find that expensive infrastructure requirements can be reduced when key functions move to external locations. Cutting-edge IT systems, state-of-the-art customer service call centers and technical help desks require companies to invest heavily. VMI clients are able to concentrate attention on providing more up-to-date, complete, and accurate service to their customers. Thus, those customers are more satisfied and willing to retain their relationship long term.

VMI Oak Brook has earned a name for honestly and integrity, and that reputation helps them to stand head and shoulders above other marketing firms. VMI continually outperforms year to year and is recognized by many as America’s number one marketing and sales company. With the widely acknowledged record of success over the years, VMI has become known as a premier performer in the industry.

With VMI Oak Brook so far ahead of its competition, the others have found it difficult to compete. VMI is proud of what they have accomplished in becoming the leading choice of larger corporations for their marketing research, new customer acquisition, and customer retention needs. VMI claims clients in many different industries such as telecommunications, financial services, energy, cable, as well as leading companies in the office supply industry. Contact VMI to find out what they can do for your company at 630. 571. 3202.

Marketing Choices

In Marketing on October 13, 2009 at 8:31 am

Charlotte, NC, October 13, 2009 — If you coach, own, or manage an organized sports team, you are familiar with the challenges. It is more than enough work to be sure your team is at top form in time for the next game. Trying to do your own marketing on top of that could be a disaster. If you don’t want your team to perform in obscurity, a sports marketing firm like is key.

Has been publishing sports content for over a decade. The experienced professionals at offer a comprehensive suite of promotional services. If you hire a marketing heavyweight like, you can be sure that the stands will be packed at your next sporting event.

Once fans are at the events, makes sure you have the products and literature that emblazon your team’s identity on the fans. Has a powerful reputation among major league and local league teams alike. Schools love to use to publicize their teams because of the free sports calendars and tickets.

Sports marketing is guided by the basic principles of outstanding quality and friendly service. By managing every step of the production process, guarantees total satisfaction with every product and service they produce. Use to market your team’s next sporting event and discover exceptional service that over 10,000 other clients already know and trust.

Located in Charlotte, North Carolina, offers customers nationwide great deals on all types of custom designed promotional products and gear. Has built a successful business by making customers their #1 priority. These customers include high schools, private schools, colleges, semi-pro and professional sports teams.

Sports and information publishing company offering custom designed school and team web sites, as well as special events promotions and half time events. With over 20 years of experience, has accounts in 11 states and they are still growing.

Invites you to visit their website at your convenience to look over a wide selection of promotional products. Also frequently offers additional discounts to returning customers. Has experienced customer service representatives to assist you with any ordering issues and they will help you find the products that best meet your needs.

You can obtain specific quotes from by going online or calling them at (704) 944-3229 with your request for a price. You may even obtain better prices by buying multiple items on one order from. The more you buy the more you save!

VMI Marketing | VMI Marketing Oakbrook, Inc. – VMI Marketing

In Marketing on October 7, 2009 at 8:24 am

VMI Marketing Oakbrook, Inc. Receives High Marks From Clients

Oak Brook, IL based marketing firm, VMI Marketing Oakbrook, Inc., is extremely proud of the work and dedication that its employees and partners have contributed this past year. Thanks to their loyalty, VMI is having a record breaking year.

07 October, 2009 – Oak Brook, IL – VMI MARKETING, INC. In the business world today, return on investment is what companies look for in their partners. Outsourcing is a tried-and-tested model that is recognized as a long-term competitive strategy for success. Around the country companies now have a great new resource when it comes to outsourcing – VMI Marketing Oakbrook, Inc. The question no longer is ‘why outsource?’ but ‘why not outsource?’

The economist, Adam Smith, stated in his treatise The Wealth of Nations, “If a foreign country can supply us with a commodity cheaper than we ourselves can make it, it is better to buy it of them. As companies grow in size and operations, it becomes increasingly clear that their focus has to be redirected to their core activities while the non-core functions can be ‘sent out’ or ‘outsourced’ to vendors specialized in that particular function”. VMI Marketing Oakbrook, Inc. possesses the ideal model for sales (retention and acquisition) and marketing.

Fortune 500 companies contract VMI’s marketing and sales teams for a variety of reasons. Over the past 10 years, VMI Marketing, Inc. has been able to help clients launch marketing campaigns across the United States in record setting time. This allows these clients to focus on developing new products and services to better take care of their current and future customers.

Companies that partner with VMI Marketing Oakbrook, Inc. find that expensive infrastructure requirements are cut back drastically when some of the functions move to external locations. Cutting edge IT systems, state-of-the-art customer service call centers and technical help desks entail heavy investments for companies. In layman’s terms, a large company is able to divert its attention to providing more up-to-date, complete, and accurate service to their customers when they outsource to VMI Marketing Oakbrook, Inc. Thus, customers are more satisfied and willing to retain their relationship with that company.

VMI Marketing, Inc. is known around the country for the way they do business. VMI Marketing Oakbrook, Inc. conducts business with the utmost honesty and integrity, and that helps them to stand head and shoulders above other marketing firms. VMI continues to showcase their professionalism and success year to year with each one of their clients.

About VMI Marketing Oakbrook

VMI Marketing Oakbrook, founded in 1999, continues to expand as a premier marketing company. VMI has over 30 locations nationwide and is averaging a yearly growth rate of over 24 percent. Our tremendous growth can be attributed to two primary ideals–the innovative marketing and sales strategies of VMI Marketing Oakbrook, and a deep sense of caring for the security, growth, and well being of our employees.

Our VMI Marketing Oakbrook clients are looking for an edge in marketing, advertising, and sales. They must outshine their competitors in all of these categories. The VMI client acquisition team offers an extremely effective approach to marketing and client relationship management. In our experience, the most effective way to market one’s services is through a live, personal presentation. On behalf of our clients, we personally introduce ourselves to their customers in order to establish relationships with them. The power of a live representative is unparalleled. This approach at VMI Marketing Oakbrook enables us to educate the consumer about changes in the industry, to sell our client’s services, answer questions, and personally thank them for their business.

VMI Marketing Oakbrook’s personal technique has enabled us to generate huge success for our clients. Our professionals have the ability to represent clients in the best way possible: face-to-face. VMI Marketing Oakbrook reps are trained to interact with customers in a friendly, courteous, and professional manner while responding to their questions or concerns We have found this to be the best possible way to acquire and retain new customers.

VMI Marketing, founded in 1999, continues to expand as a premier marketing company. VMI has over 30 locations nationwide and is averaging a yearly growth rate of over 24 percent. Our tremendous growth can be attributed to two primary ideals–the innovative marketing and sales strategies of VMI Marketing, and a deep sense of caring for the security, growth, and well being of our employees.

VMI MARKETING INC.

COMPANY BIO

Our VMI Marketing clients are looking for an edge in marketing, advertising, and sales. They must outshine their competitors in all of these categories. The VMI client acquisition team offers an extremely effective approach to marketing and client relationship management. In our experience, the most effective way to market one’s services is through a live, personal presentation. On behalf of our clients, we personally introduce ourselves to their customers in order to establish relationships with them. The power of a live representative is unparalleled. This approach at VMI Marketing enables us to educate the consumer about changes in the industry, to sell our client’s services, answer questions, and personally thank them for their business.

VMI Marketing’s personal technique has enabled us to generate huge success for our clients. Our professionals have the ability to represent clients in the best way possible: face-to-face. VMI Marketing reps are trained to interact with customers in a friendly, courteous, and professional manner while responding to their questions or concerns We have found this to be the best possible way to acquire and retain new customers.

Contact VMI Marketing Oakbrook:
VMI Oakbrook
600 Hunter Drive
Suite 250
Oakbrook, IL 60523
Phone: (630) 571-3202
Fax: (630) 571-3204