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The Balancing Act on Lifetime with Giulio Verillo

In Creative Arts, Lifestyle, Marketing, Media, Travel on April 17, 2012 at 4:17 pm
The Balancing Act

The Balancing Act

The following segment aired on “The Balancing Act” on Lifetime Television. Joining the show was Giulio Verillo to discuss his new book.

The Balancing Act: Our next guest has lived quite the life, he’s travelled all over the world working with some of the biggest names in the hair styling industry; Vidal Sassoon in London, L’Oreal in Paris, John Paul Mitchell, and Jaques Dejohn’s in New York.  No doubt a hairstylist by heart but now he adds a new title, that of author.  With us this morning is Giulio Verillo, author of “A Slap on the Back of the Head.”  Good morning.

Verillo: Good morning, thank you for inviting me.

The Balancing Act: I’m glad you’re here, I’ve got to tell you, when I first picked up the book I said “a slap on the back of the head, what’s that?”

Verillo: That means that is how my father used to wake me up every day, not for school but just for life in general.  It was a good slap on the back of the head.

The Balancing Act: Kind of like my dad, you know that slap that says “wake up.”

Verillo: Exactly.  I think we all need a few of those slaps on the back of the heads these days…

The Balancing Act: Let’s talk about your family, you are from Italy, your mom and dad were born and raised there, right?

Verillo: Yes, and so was I.

The Balancing Act: Talk to me about that.

Verillo: Well, I was born in Italy; we came over when I was about five years old.  They had quite the great life but my dad and my mom decided that because of the economy they were going to come here; they were going to give us the American dream.  They gave up everything, the selfishness, you know, everything for them, and turned it all for everything for us.



The Balancing Act: And I know for you it was hard because you were only five when you came to the states and no doubt a new language, new culture, new friends, and I read in your book pretty tough times for you.

Verillo: Yeah, I was bullied quite a bit when I was younger and I didn’t know that I had what they call learning disabilities.  I call them gifts today.  I was diagnosed later on by years with ADD, OCD, and dyslexia and phonics challenges, so I wasn’t the best student.  However, it was rough because, you know, being downed by teachers and being bullied, your self-esteem is pretty low; I had quite a rough time.

The Balancing Act: I can only imagine, but yet you really made it.  You kept moving forward, which you talk about in your book a lot, and you make it to college but yet one day you tell your father—and I’m sure he gave you a slap on the back of the head—that you are not going to finish college.

Verillo: Believe me; I was ducking what I was trying to tell him at the same time, because I didn’t know what was going to come.

The Balancing Act: I can imagine what my dad would have done to me.

Verillo: But, yeah, you know, letting them know that this wasn’t for me, I was trying to think of any excuse to make them proud of me, I’m like “I’ll go in the marines, mate they’ll shake me up.”  That was tough but dad just stood there with that stare that was worse than a slap, that disappointment, you know, your brother is a doctor and what are you going to be now?

The Balancing Act: Oh…

Verillo: You know, change your name is pretty much what he was saying through those eyes (laughs).

The Balancing Act: And then you tell your dad you’re going to become a hair stylist.  I’m going to assume that did not go over well.

Verillo: No, he was probably thinking is there more you want to tell me? But first of all, it was full of pretty girls; who doesn’t want to go to school where there are all pretty girls?  That’s one incentive to get there, but as I did that I knew I had a gift, a gift that I didn’t understand I had before and it came naturally and it was fun and it was addicting, it was—I had a passion for it.

The Balancing Act: And you really became successful, Giulio!  I mean, you really became a very famous hair stylist and successful in your own business.

Verillo: I had so much passion for it that I did it for the love not for the money.  I knew the money would be the applaud for the great job that I’ve done, but my father most importantly, you know, he went from that disgusted look even though he supported me, to that okay, you got it going on.  You’re not your brother, you’re not the doctor, but okay you’re doing well.

The Balancing Act: So we’re accepting now.

Verillo: Yes, I get to keep the last name!

The Balancing Act: You get to cut his hair, too.

Verillo: That was the one thing I thought in the beginning he wouldn’t let me do, but as we got more comfortable, I would tease him as I would cut his hair.  I’m telling him I’m going to make him look like Frank Sinatra, I was going to make him look like this, you know, so we did have some fun time even though he was a very strict man.

The Balancing Act: I know a turning point for you also is when you get married and you have two beautiful boys, tell me about your kids and what that did for you.

Verillo: Oh, having two boys, you know, even though he wasn’t there to slap me, you could feel the slap, like “Wake up, you’ve got two, how are you going to teach them, what are you going to give them like I gave you?  The etiquette, the respect, the integrity, and you’ve got to model that process like I modeled it for you.”  So everything comes back and I took that seriously, too, and that’s how I raised my kids.

The Balancing Act: It’s a great autobiography, what inspired you to write it?

Verillo: It wasn’t a story about me; it was a story about letting people know that through acts of love and life lessons, you can have that journey to success.  No matter what your past was like, no matter how many failures, which I call discoveries, they are not failures they are discoveries and you learn from your discoveries and you can do anything you want when you fall in love with you first.  When you fall in love with yourself you can make it anywhere.

The Balancing Act: To end, I know your dad played a huge role in your life and I know he passed on and in your book you write about seeing him for the last time.  It’s pretty poignant what you did, can you read to my viewers that part of the book?

Verillo: I would love to read it.  I have a chapter here at the end that I’ll share with you: “At the funeral home I was invited to give him a last haircut.  I went in to the embalming room and I found him on the stainless steel table waiting for me.  I cut my father’s hair for the last time, and as I did, I continued to think about all that I had learned from my father.  It was silent, it was quiet, but he was laying there as if he was smiling and I could hear him speaking to me in the sense of ‘I’m proud of you, you’re successful, I’ve done well, you’ve learned everything, go on and teach it to everyone else and thanks for the great haircut.’”

The Balancing Act: Thank you for your time, thank you! Great story, thank you, Giulio.

The Balancing Act is the only morning show in America produced by women specifically for women. Every morning, The Balancing Act on Lifetime hosts Danielle Knox and Kristy Villa tackle the issues that face today’s woman. Popular show segments include live weather updates with Mark Mancuso, surprise celebrity visitors, and news about the latest trends affecting your life, home, career and family. The Balancing Act on Lifetime Television airs daily on Lifetime at 7 a.m. ET/PT. For more information, visit The Balancing Act on Lifetime Television’s website at http://www.thebalancingact.com.

DR Marketing Group on Lifetime with Avena

In Health and Beauty on April 3, 2012 at 4:53 pm
DR Marketing Group

DR Marketing Group

The following segment aired on Incredible Discoveries. Joining the show was Avena to discussdog health.

DR Marketing Group: If you’re a dog lover, you’re no stranger to their constant scratching and biting at their dry, itchy skin. It’s common canine behavior. But when is an itch more than just an itch? Your pet’s silly antics and wild behavior could be a bark for help.

Avena:Wintery weather, fleas and allergies are just some of the culprits behind itchy, flakey skin.Excessive itchiness known as pruritus can be dangerous for a dog, and scratching can stimulate inflammatory reactions in the skin and make the problem worse.

DR Marketing Group: No matter what the cause is, one thing is for sure – the itchiness is not just unpleasant, it can be downright unbearable. We’re going to put a stop to the dryness and discomfort once and for all because you’re about to discover a remarkable anti-itch, skin soothing system called AvenaPro6.It’s the best selling skin therapy for dogs in Japan, and AvenaPro6 quenches skin with clinically proven ingredients.

Avena:It’s designed to work in 3 ways that not only soothe skin on the surface, but actually repairs it.With AvenaPro6 you calm the itch, seal moisture with a protective barrier and restore healthy shine to a dull, dingy coat. It’s fast with visible results after just one bath.No other product does what AvenaPro does, and it rivals the other professional tonics that I use in my pet spa. Dogs love it.

DR Marketing Group: Does your dog constantly lick, bite and rub its fur for relief from itchy skin?

The other oatmeal shampoos and medicated shampoos and things really never seemed to work. What would you do to stop the itch? We’ve tried different creams, medicated soaps and even different dog food – everything.

Avena:Don’t just stop the itch.  Now you can prevent it and save thousands of dollars on pet products and vet bills. We introduce theAvenaPro 6, the only all natural skin soothing system for dogs that is best in show.

DR Marketing Group: What does AvenaPro 6 do?

Avena:Avena Pro 6 lavishes your dog tooth to tail with a blend of 3 oat technologies that calm the itch and irritation while deeply conditioning dogs’ allergy prone skin, leaving behind a beautiful, healthy shiny coat. The secret is triple oat complex, an exclusive blend of 3 oat therapy’s including the best skin reliever of all Avenanthramides which clinical studies show can dramatically relieve itchy, irritated skin, scaling and skin dander by 94%.

We know that Avenanthramidesare very powerful anti-inflammatories that are non-steroidal in nature.

DR Marketing Group: All natural Avena Pro 6 in so clean and easy to use and all you need to keep your lovable pet itch-free and looking like the top dog every day.It seems that whether it’s a pedigree or mutt, dogs still share one thing in common; they scratch like crazy. What causes this?

Avena:Dogs can be itchy for every reason that you and I are, and then some, depending on where they itch, bite, scratch, chew will often times give us reasons why. Their skin is the largest organ on their body, but it has very limited number of ways it can react.

DR Marketing Group: How can their skin get irritated?

Avena:Dryness, redness, and itchiness are all problems.  And did you know that a dog’s skin is actually thinner and more fragile than ours? So we really need to take very good care of that skin.

DR Marketing Group: There are lots of products out there that you can buy at convenience stores, pet stores, doggy spas, yet our dogs are still scratching uncontrollably. Why do these products fail us?

Avena:The problem is many of them address the itch in only one way – they only clean, only moisturize, or only medicate. You need to do all three to get to the root of the cause.

DR Marketing Group: What do most products do instead?

Avena:Many of them provide temporary relief by washing away the allergens and irritants, but they do not provide sustained skin relief by addressing the skin irritation and potential inflammation.  Some contain harsh chemicals that aggravate skin conditions, and even steroids.Steroids are often used to minimize allergic reactions and reduce skin inflammation but can have side effects such as increased appetite, change in mood and they can even depress the immune system.

DR Marketing Group: To think that some of the soaps that itch treatments we trust may actually expose our pets to these potential dangers is very frightening.How does Avena Pro 6 work?

Avena:Avena Pro 6 unleashes 3 different oat active emollients to address the underlying causes of itching called triple oat complex. One to calm the itch, another to protect and moisturize the skin and follicles and then another to clean the hair coat.

DR Marketing Group: Active oats – what does that mean?

Avena:It means they have powerful therapeutic properties.  It’s very unique.  They have the ability to actually get into the skin and restore health.

DR Marketing Group: What about shedding and pet dander? If you have kids, you don’t want them breathing in this dead skin.

Avena:Dander makes up a huge percentage of the junk floating in the air of our homes.  Clinically studies have shown that the Avena Pro 6 system decreases scaling and dander by more than 90%. Avena Pro 6 does all of this and then some.

DR Marketing Group, based in Pompano Beach Florida, is a wholly owned subsidiary of O2 Media Inc, and the sister company of  Quorum Productions Inc., BrandStar Entertainment and O2 Production Studios Inc.  DR Marketing Group is a turn-key marketing agency focused on developing and implementing brand integration strategies. With core competencies in direct response (DR) television production, branded entertainment, online & mobile marketing, and product distribution, DR Marketing Group is able to respond quickly and efficiently in order to meet the demands of an increasingly competitive marketplace. For more information about DR Marketing Group, please visit http://www.drmarketing.com or contact Christopher Seega, Vice President of Brand Development and Marketing, at 954-691-1102.

VMI Marketing | VMI Marketing Oakbrook, Inc. – VMI Marketing

In Marketing on October 7, 2009 at 8:24 am

VMI Marketing Oakbrook, Inc. Receives High Marks From Clients

Oak Brook, IL based marketing firm, VMI Marketing Oakbrook, Inc., is extremely proud of the work and dedication that its employees and partners have contributed this past year. Thanks to their loyalty, VMI is having a record breaking year.

07 October, 2009 – Oak Brook, IL – VMI MARKETING, INC. In the business world today, return on investment is what companies look for in their partners. Outsourcing is a tried-and-tested model that is recognized as a long-term competitive strategy for success. Around the country companies now have a great new resource when it comes to outsourcing – VMI Marketing Oakbrook, Inc. The question no longer is ‘why outsource?’ but ‘why not outsource?’

The economist, Adam Smith, stated in his treatise The Wealth of Nations, “If a foreign country can supply us with a commodity cheaper than we ourselves can make it, it is better to buy it of them. As companies grow in size and operations, it becomes increasingly clear that their focus has to be redirected to their core activities while the non-core functions can be ‘sent out’ or ‘outsourced’ to vendors specialized in that particular function”. VMI Marketing Oakbrook, Inc. possesses the ideal model for sales (retention and acquisition) and marketing.

Fortune 500 companies contract VMI’s marketing and sales teams for a variety of reasons. Over the past 10 years, VMI Marketing, Inc. has been able to help clients launch marketing campaigns across the United States in record setting time. This allows these clients to focus on developing new products and services to better take care of their current and future customers.

Companies that partner with VMI Marketing Oakbrook, Inc. find that expensive infrastructure requirements are cut back drastically when some of the functions move to external locations. Cutting edge IT systems, state-of-the-art customer service call centers and technical help desks entail heavy investments for companies. In layman’s terms, a large company is able to divert its attention to providing more up-to-date, complete, and accurate service to their customers when they outsource to VMI Marketing Oakbrook, Inc. Thus, customers are more satisfied and willing to retain their relationship with that company.

VMI Marketing, Inc. is known around the country for the way they do business. VMI Marketing Oakbrook, Inc. conducts business with the utmost honesty and integrity, and that helps them to stand head and shoulders above other marketing firms. VMI continues to showcase their professionalism and success year to year with each one of their clients.

About VMI Marketing Oakbrook

VMI Marketing Oakbrook, founded in 1999, continues to expand as a premier marketing company. VMI has over 30 locations nationwide and is averaging a yearly growth rate of over 24 percent. Our tremendous growth can be attributed to two primary ideals–the innovative marketing and sales strategies of VMI Marketing Oakbrook, and a deep sense of caring for the security, growth, and well being of our employees.

Our VMI Marketing Oakbrook clients are looking for an edge in marketing, advertising, and sales. They must outshine their competitors in all of these categories. The VMI client acquisition team offers an extremely effective approach to marketing and client relationship management. In our experience, the most effective way to market one’s services is through a live, personal presentation. On behalf of our clients, we personally introduce ourselves to their customers in order to establish relationships with them. The power of a live representative is unparalleled. This approach at VMI Marketing Oakbrook enables us to educate the consumer about changes in the industry, to sell our client’s services, answer questions, and personally thank them for their business.

VMI Marketing Oakbrook’s personal technique has enabled us to generate huge success for our clients. Our professionals have the ability to represent clients in the best way possible: face-to-face. VMI Marketing Oakbrook reps are trained to interact with customers in a friendly, courteous, and professional manner while responding to their questions or concerns We have found this to be the best possible way to acquire and retain new customers.

VMI Marketing, founded in 1999, continues to expand as a premier marketing company. VMI has over 30 locations nationwide and is averaging a yearly growth rate of over 24 percent. Our tremendous growth can be attributed to two primary ideals–the innovative marketing and sales strategies of VMI Marketing, and a deep sense of caring for the security, growth, and well being of our employees.

VMI MARKETING INC.

COMPANY BIO

Our VMI Marketing clients are looking for an edge in marketing, advertising, and sales. They must outshine their competitors in all of these categories. The VMI client acquisition team offers an extremely effective approach to marketing and client relationship management. In our experience, the most effective way to market one’s services is through a live, personal presentation. On behalf of our clients, we personally introduce ourselves to their customers in order to establish relationships with them. The power of a live representative is unparalleled. This approach at VMI Marketing enables us to educate the consumer about changes in the industry, to sell our client’s services, answer questions, and personally thank them for their business.

VMI Marketing’s personal technique has enabled us to generate huge success for our clients. Our professionals have the ability to represent clients in the best way possible: face-to-face. VMI Marketing reps are trained to interact with customers in a friendly, courteous, and professional manner while responding to their questions or concerns We have found this to be the best possible way to acquire and retain new customers.

Contact VMI Marketing Oakbrook:
VMI Oakbrook
600 Hunter Drive
Suite 250
Oakbrook, IL 60523
Phone: (630) 571-3202
Fax: (630) 571-3204