Posts Tagged ‘FantichMediaGroup’

Fantich Media Group | Including Print Advertising in an Effective Marketing Campaign

In Media on August 19, 2010 at 6:42 am

Fantich Media Group has been helping clients integrate various media into comprehensive marketing strategies for twenty years. The professional marketers at Fantich Media Group are well versed in all formats of advertising. Fantich Media Group notes that advertising has come a long way since the days of newspaper ads and radio commercials. Fantich Media Group explains that television added a multimedia dimension to marketing that was unprecedented. By the same token, says Fantich Media Group, Internet communications have made advertising more customizable and pervasive than ever before.

However, Fantich Media Group says there is more to effective marketing than impressive technologies. Despite the remarkable technological advances in marketing communications, says Fantich Media Group, traditional advertising methods are still very effective. Fantich Media Group says new technologies do not displace previous technologies. In the face of modern marketing channels like television and the Internet, Fantich Media Group explains that print media remains an effective supplemental form of advertising. Even though newspapers are losing readers every year, adds Fantich Media Group, there are still print media that provide an excellent advertising arena. Fantich Media Group agrees that traditional newspaper audiences are too general and newspaper advertising is relatively expensive. Fantich Media Group says there are better print advertising channels than traditional city papers. According to Fantich Media Group, there are almost unlimited community based free publications that target very specific and promising demographics. Local free publications, says Fantich Media Group, address very specific interests and age groups, making it easier and cheaper to focus marketing efforts like a laser.

Every city produces local free publications that cover areas of interest including nightlife, health and fitness, real estate and self-help. By judiciously selecting the appropriate free publications, Fantich Media Group is able to make sure advertisers reach audiences that are genuinely interested in their products and services. With free local publications and the help of the professionals at Fantich Media Group, a small business like an organic food store or boutique jewelry retailer can advertise much more effectively to a target demographic. Fantich Media Group reminds such clients that traditional city newspapers do not target any particular kind of shopper. Whereas local free publications, adds Fantich Media Group, specialize in target demographics, greatly improving the effectiveness of print advertising.

Tips from Marc Fantich | How to Select a Creative Agency

In Media on August 19, 2010 at 6:22 am

Selecting the correct ad agency is a simple task when you know where to begin, says Marc Fantich. To begin the process, think about the ads you are hearing and impressed with, recommends Marc Fantich. Creativity is key when it comes to gaining customers. Marc Fantich explains that an advertisement is not only for the product, but also the agency that created it. It’s a good idea to go to an agency that you know does good work, says Marc Fantich.

After finding an ad you like, call the station you heard them on, continues Marc Fantich. Feel free to ask for the account representative who handles that account. Marc Fantich’s experience in the advertising industry has demonstrated that this kind of overture is generally appreciated. The station will cheerfully offer the information on that account, points out Marc Fantich, simply because they stand to acquire more revenue and business by lending a helping hand. As a potential customer of that agency, you are their business.

Good agencies make good commercials, points out Marc Fantich. So don’t give your business to an agency that doesn’t impress you. All people act as consumers at some point in their lives, reminds Marc Fantich. Trust your gut instinct in terms of the agency. Chances are, says Marc Fantich, your intuition will lead you to the right place. Marc Fantich recommends going to an agency with the kind of creativity that fits your growing business.